CIRIS LAUNCH HI-TECH SEARCH DIRECTORY FOR PROFESSIONAL ADVISERS
(PRLEAP.COM) Date: 18th February 2006
AdviserMap™ uses Google Map technology to enable members of the public to find an IFA, Solicitor or Accountant in their local area or across the UK with just a single click. Uniquely, the Google Map technology will enable people searching for a professional adviser to pinpoint their exact location, and then provide turn-by-turn directions to the first meeting.
AdviserMap™ also includes a Blog, enabling IFAs that are registered to further improve their search engine rankings, and to enhance their reputation and profile by posting comment on various aspects of their expertise or financial planning in general.
Spokesperson for AdviserMap™, Sarah Calvert said today:
“As more and more IFAs embrace technology, they are looking to the web for sources of new clients, new resources and new ways to promote themselves. AdviserMap™ makes finding an IFA quicker and easier than ever before.”
Calvert continued:
“AdviserMap also includes a Blog, which is a first for any IFA directory - and this gives registered IFAs an additional way to promote themselves. We have been experimenting with Blogging for IFAs, and it has proved to be a superb medium for them to use technology to enhance the perception of their expertise and credibility.
What’s more, IFAs who use blogging as part of their promotional activities are proven to be more visible in search engine results,”
AdviserMap™ is designed to make the search process very much quicker when looking for an IFA or other professional adviser, and features location pins which ‘pop up’ from a map of the UK when users scroll over it. Each pin gives basic information about the services provided, including the address of their website.
Visitors can find unlimited numbers of IFAs, Solicitors or Accountants in any location around the UK, and with hyperlinks straight from the AdviserMap™ itself, visitors are much more likely to click through to IFAs’ own websites.
Premium subscribers are also able to include their logo or a photograph within their listing, thus further increasing the likelihood that visitors will click through to their website. Furthermore, registered professionals will be able to state whether they make themselves available for press comment, whether locally, nationally or to industry journalists.
Calvert added:
“With the adviser community still feeling the effects of depolarisation and increased competition, it is even more important that IFAs are able to promote themselves effectively. When used in conjunction with their own websites, AdviserMap promises to be an extremely valuable tool in their armoury.
Internet communication technologies are here to stay, and IFAs now have an amazing array of tools with which to promote their expertise.”
Ciris believes that for the first time, AdviserMap™ places IFAs, Solicitors and Accountants in the same information listing, thus finally placing the financial advice community on a long awaited equal footing with fellow professional service providers.
Calvert concluded:
“We’re extremely excited about AdviserMap. Not only is it new, different and fresh, but it provides consumers with easy access to a range of complementary professional services with just one click of the mouse.”
ENDS
Note for Editors:
Ciris is a specialist business development company for solicitors, accountants, IFAs and other professional advisers, providing help, advice and services on marketing, networking, Blogging and Podcasting.
Sarah Calvert is a former IFA with Bradford and Bingley Group and is an independent mortgage adviser based in Surrey.
Email: enquiries@cirisbiz.co.uk
Tel: 01483 548 666
AdviserMap™ uses Google Map technology to enable members of the public to find an IFA, Solicitor or Accountant in their local area or across the UK with just a single click. Uniquely, the Google Map technology will enable people searching for a professional adviser to pinpoint their exact location, and then provide turn-by-turn directions to the first meeting.
AdviserMap™ also includes a Blog, enabling IFAs that are registered to further improve their search engine rankings, and to enhance their reputation and profile by posting comment on various aspects of their expertise or financial planning in general.
Spokesperson for AdviserMap™, Sarah Calvert said today:
“As more and more IFAs embrace technology, they are looking to the web for sources of new clients, new resources and new ways to promote themselves. AdviserMap™ makes finding an IFA quicker and easier than ever before.”
Calvert continued:
“AdviserMap also includes a Blog, which is a first for any IFA directory - and this gives registered IFAs an additional way to promote themselves. We have been experimenting with Blogging for IFAs, and it has proved to be a superb medium for them to use technology to enhance the perception of their expertise and credibility.
What’s more, IFAs who use blogging as part of their promotional activities are proven to be more visible in search engine results,”
AdviserMap™ is designed to make the search process very much quicker when looking for an IFA or other professional adviser, and features location pins which ‘pop up’ from a map of the UK when users scroll over it. Each pin gives basic information about the services provided, including the address of their website.
Visitors can find unlimited numbers of IFAs, Solicitors or Accountants in any location around the UK, and with hyperlinks straight from the AdviserMap™ itself, visitors are much more likely to click through to IFAs’ own websites.
Premium subscribers are also able to include their logo or a photograph within their listing, thus further increasing the likelihood that visitors will click through to their website. Furthermore, registered professionals will be able to state whether they make themselves available for press comment, whether locally, nationally or to industry journalists.
Calvert added:
“With the adviser community still feeling the effects of depolarisation and increased competition, it is even more important that IFAs are able to promote themselves effectively. When used in conjunction with their own websites, AdviserMap promises to be an extremely valuable tool in their armoury.
Internet communication technologies are here to stay, and IFAs now have an amazing array of tools with which to promote their expertise.”
Ciris believes that for the first time, AdviserMap™ places IFAs, Solicitors and Accountants in the same information listing, thus finally placing the financial advice community on a long awaited equal footing with fellow professional service providers.
Calvert concluded:
“We’re extremely excited about AdviserMap. Not only is it new, different and fresh, but it provides consumers with easy access to a range of complementary professional services with just one click of the mouse.”
ENDS
Note for Editors:
Ciris is a specialist business development company for solicitors, accountants, IFAs and other professional advisers, providing help, advice and services on marketing, networking, Blogging and Podcasting.
Sarah Calvert is a former IFA with Bradford and Bingley Group and is an independent mortgage adviser based in Surrey.
Email: enquiries@cirisbiz.co.uk
Tel: 01483 548 666
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Contact Information
Martin Bamford
Ciris Business Development Ltd
Email Ciris Business Development Ltd
01483 548 666