Puretech Internet, Mumbai, India launches an online search engine marketing newsletter!

February 20, 2006 (PRLEAP.COM) Technology News
Puretech Internet, Mumbai, India launches an online search engine marketing newsletter!
Search engine optimization and marketing is one of the most affordable and effective ways of reaching your target customers online. Donít Miss The Buzz!, a monthly newsletter, shows you how to get the most out of it.

There are many reasons why search engines are one of the most effective ways of marketing and advertising online. Itís proven, cost-effective and delivers a targeted audience, which is actively looking for information about your company or your products and services.

Over 4 billion searches are conducted every month, nearly 35 per cent of all searches are commercial and 77 per cent of all Internet users find web sites through search engines. Search is the most used application after email.

Can any marketer or web site afford not to be on search engines?

Getting onto search engine indexes is the easy part. The hard part is getting ranked highly on search engine result pages.

It is accepted wisdom that most people do not bother going beyond the first two pages of search engine results. But the competition for high rankings is intense.

The only way to achieve visibility on search engines is by following best practices in search engine optimization and combining that with well-planned and well-executed search engine advertising campaigns.

Besides, the search engine landscape is an extremely fluid one. Search engines keep tweaking their algorithms, new features are constantly added and search engines offer users new ways to search. Paid search engine advertising is a complex process and few marketers fully understand its intricacies. If not executed well, a search engine campaign could quickly drain your advertising resources.

Donít Miss The Buzz, a monthly newsletter from Puretech Internet, an India based Web solutions company, is an attempt to arm marketers with authoritative insights into search engine optimization and marketing. It will track worldwide search engine trends, deliver incisive expert commentary, demystify the jargon, crunch critical numbers and enable marketers to make informed decisions about their online spends.

Donít Miss The Buzz! will lucidly and simply explain everything from how to achieve high rankings on search engines to how to effectively manage PPC campaigns.

Click here to read the first issues of Donít Miss The Buzz and subscribe to future issues.

About Puretech Internet

Puretech Internet is a full-service Web development company based in India. It provides end-to-end online solutions that are aimed at transforming its clientsí websites into valuable digital assets. It offers a gamut of services including Web design and development; application development, co-location and hosting, search engine positioning and online marketing. Since 1997, Puretech Internet has been helping companies worldwide achieve their business goals by harnessing the power of the Internet!
Website: http://www.puretech.com
Contact: info@puretech.com