ISSA Announces Staff Promotions

Carpinteria, CA – February 28, 2006 – The International Sports Sciences Association (ISSA), recognized as the world leader in fitness certification, recently announced several staff changes designed to promote the continued development of ISSA in the health and fitness industry and further improve the quality of service provided to its members.

Don Hahn, newly appointed Vice President of Sales & Marketing for ISSA, is a graduate of USC and has over 20 years of executive level sales and marketing expertise. Mr. Hahn previously consulted for Fortune 100 companies such as Petersen Publishing as well as start-up's. His marketing and sales acumen will be a strong addition to ISSA's continued growth.

Rochelle Yoshida recently accepted a position as ISSA's Director of Virtual Operations, a new division which will develop and oversee a team of virtual office sales representatives. Ms. Yoshida holds a BA degree from the University of California, Santa Barbara and brings over 10 years of fitness industry knowledge, sales, marketing, communications and management experience to ISSA. Previously, Ms. Yoshida was the Public Relations Director of ISSA where her responsibilities included sales training, marketing, customer relations, tradeshows and public relations.

John Purdie, recently promoted as ISSA’s Director of Information Technology, joined the ISSA team in 2002 after graduating from the San Francisco Academy of Arts with a BFA in New Media. Mr. Purdie started with ISSA as a graphic designer with light programming responsibilities, and quickly became a valued member of the ISSA team as he repeatedly proved his ability to ‘get the job done.’

Jason Crisenberry, recently promoted to Director of Admissions for ISSA, has been working in sales and marketing for over 10 years. Mr. Crisenberry began his experience working in sales with a large publication company in Santa Barbara, before moving on to working in the fitness industry in 1998. Starting with an interest in bodybuilding and then moving on to fitness training, Mr. Crisenberry has now been employed with ISSA for over five years, and enjoys working with and helping people from all walks of life.

Cliff Baldridge, recently appointed Director of Promotion at ISSA, has been in the fitness industry for over 6 years and has always had an interest in fitness and in helping people obtain their fitness goals. After attending New York University, Mr. Baldridge spent 4 years on Wall Street as a course facilitator and administrator, traveling the country conducting a corporate university for senior management and directors. In 1998, Cliff moved to Santa Barbara, where he obtained degrees in Media and Computer Science.

Sabeen Sadiq, recently appointed Director of Public Relations, holds a BA degree from Grinnell University. She recently joined ISSA in 2005 as a business development assistant where she managed the online store, saw to the administration of the representative and alliance programs, and wrote press releases and articles.

About ISSA

Since 1988 the International Sports Sciences Association (ISSA) has provided certification and continuing education to over 75,000 satisfied fitness professionals. ISSA certifications are recognized worldwide. From Youth Fitness to Senior Fitness, ISSA offers 10 certification programs and dozens of continuing education courses. For more information on the ISSA, please visit: www.issaonline.com

To schedule an interview with a representative of ISSA, please contact:

Sabeen Sadiq
Director of Public Relations for the ISSA
Email: ssadiq@issaonline.com
Toll-free: 1-800-892-4772
International: (805) 884-8111

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