Intel, Samsung, TI and Other Leading Semiconductor Vendors to Participate in China's Biggest IC Event

February 26, 2006 (PRLEAP.COM) Business News
Intel, Samsung, TI and Other Leading Semiconductor Vendors to Participate in China's Biggest IC Event

HONG KONG, Feb. 26, 2006 – More than 200 semiconductor companies – including IC giants Intel, Samsung and Texas Instruments – will showcase their latest technologies at Global Sources’ (NASDAQ: GSOL) 11th International Integrated Circuit-China Conference & Exhibition (IIC-China) in March.

Other participating companies include Analog Devices, Freescale, Infineon, Micron, NEC, Philips, Renesas, Spansion, STMicroelectronics and Toshiba.

IIC-China will be staged in China's key electronics manufacturing hubs—in Shanghai on March 6 - 7; Shenzhen on March 10 - 11; and Beijing on March 13 - 14. It is held in conjunction with Embedded Systems Conference-China.

Mark A. Saunderson, president of the Global Sources-CMP Media joint venture that organizes the event, said: "Sixty-three percent of China-based engineers are already producing or enhancing original designs, and demand for enabling technologies is rapidly rising.

“In 2006, China’s consumer electronics, computer and communication sectors alone will consume over US$64 billion worth of ICs.

“IIC-China showcases the exact technologies and design tools engineers need to produce competitive, innovative products. And with over 800 booths to visit – about a hundred more than last year – engineers have an even greater choice. This is the largest IIC in history.”

IIC-China expected to attract over 24,000 technology specialists
Saunderson said: "More than 24,000 design engineers, technical managers and purchasing executives across China attended last year’s show—pre-exhibition registrations for this year are already at record levels."

IIC-China 2005 visitors were primarily technology specialists who specify or recommend the purchase of technologies in their companies:

- 56 percent were design/development engineers
- 16 percent were procurement managers
- 15 percent were engineering/manufacturing managers and test engineers
- 12 percent were corporate managers

Keynote speakers include IR, Freescale, Philips
Senior industry executives will deliver the keynote at each IIC-China venue.

International Rectifier CEO Dr. Alex Lidow will speak on “From the State-of-the-Art to Future Trends: Power Management and Its Impact on Energy Conservation” on March 6 in Shanghai.

Freescale Senior Vice President - Strategy and Business Development, Sumit Sadana, will give a keynote on “Succeeding in an Evolving Semiconductor Industry” in Shenzhen on March 10.

Philips Semiconductors Senior Vice President and Chief Technology Officer, Rene Penning de Vries, will give a keynote on “EDA Tools: The Greatest Challenge to Future System-on-Silicon Integration?” on March 13 in Beijing.

IIC-China summits focus on key trends in China electronics design
Visiting engineers can also attend IIC-China’s summit program, which features panels of experts discussing the latest issues in electronics design and manufacturing.

Scheduled panels and topics include:

Shanghai, March 7
- Driving seamless mobile entertainment - Freescale
- Overcoming the barrier for digital video implementation - Texas Instruments
- Designing for 3C convergence - Philips Semiconductors
- Emerging analog technologies for 3C applications – Analog Devices
Shenzhen, March 11
- Semiconductor solutions for the ubiquitous network era – Renesas
- PLD strategy for increasing profitability and productivity in 3C products - Altera
- The power management roadmap - International Rectifier
- Smartcard and messaging security - Atmel
Beijing, March 14
- 3C convergence on a 3G platform - ARM China
- Designing for 3C convergence: Overcoming the barrier for digital video implementation – Texas Instruments
- Managing power in 3C appliances – STMicroelectronics

Engineers can also learn more on specific products and technologies through IIC-China’s extensive Vendor Seminar program. Companies hosting seminars include Altera, Altium, Freescale, Maxim, Micron, SigmaTel, Spansion and Texas Instruments.

Exhibition hours are 9:30am - 5:00pm. For more information, please visit IIC-China’s English site at or Chinese site at .

Full details on ESC-China are available at and .

About Global Sources
Global Sources is a leading business-to-business (B2B) media company and a primary facilitator of two-way trade with Greater China. It provides sourcing information to volume buyers and integrated marketing services to suppliers.

The company helps its community of more than 479,000 active buyers to source more profitably from complex, overseas supply markets. With the goal of providing as many effective ways as possible to advertise, market and sell, Global Sources enables suppliers to sell to hard-to-reach buyers in 230 countries.

The company offers the most extensive range of media and export marketing services in the industries it serves. Suppliers using its four primary channels – online marketplaces, magazines, trade shows and direct online sales – are supported by its advertising creative, education programs and online content management applications.

Global Sources delivers information on 1.4 million products and more than 130,000 suppliers annually through 10 leading online marketplaces and monthly magazines, more than 100 sourcing research reports, and 14 China Sourcing Fairs and other trade shows. Buyers send more than 5.8 million inquiries annually to suppliers through Global Sources Online ( alone. Global Sources Direct is the company's new initiative that helps suppliers sell online.

In mainland China, Global Sources has a 25-year track record and 1,400 team members in 44 locations. Its services are backed by 35 years experience as a trade magazine publisher, 14 years as an organizer of trade shows, and 10 years as an online marketplace operator.

About eMedia Asia Ltd
eMedia Asia Ltd. is a joint venture between Global Sources and CMP Media, a leading integrated media company providing essential information and marketing services to the entire technology spectrum. The joint venture is a leading provider of new technology content, in print and online for the thousands of technology specialists that drive the electronics industry in China and Asia. eMedia Asia Ltd. serves this community's ongoing need for the right information, at the right time through its integrated, local-language web networks, premier technical events and industry leading technical publications Electronic Engineering Times-Asia, Electronic Engineering Times-China, Electronics Supply & Manufacturing-China and Electronic Design-China.