SPIKE TV'S VIDEO GAME AWARDS 2004 GIVES SNOOP DOGG A STAGE THAT HE WILL NEVER FORGET

Orlando, FL, December 14, 2004, Spike TV's 2nd Annual "Video Game Awards 2004 and the host, Hip hop performance artist Snoop Dogg, set the stage as Media Evolutions partners in an extravagant show design premiering LIVE from Barker Hangar in Santa Monica, Calif., tonight, Tuesday, December 14, 2004 at 9 PM ET/8C.

As Media Evolutions provides additional content creation, integration, and live show screen formatting, they also provide the show programming and playback systems (with the 7 Green Video Playback systems feeding the content for the 8 screens) with custom transitions to fluidly move from piece to piece, additional content to be made on site, Media Evolutions, partnered with MTV/Viacom's in house content creation crew, as the two implemented the theme and design of the show. Media Evolutions was contracted to work on this awards show because of their working reputation with Greg Sills, Executive Producer, from prior projects (Justin in Memphis, and the Billboard Music Awards). They recently met with Scott Fishman, producer for Spike TV based in Orlando and decided to partner in creation and place their imprint in the Awards show medium.

The stage design, located within the Barker Hanger at the Santa Monica Airport, is that of a city skyline complete with a steel suspension bridge spanning the width of the stage. This location is no stranger to award shows, recently chosen for the Vibe Awards 2004. The set, designed by Bruce Rogers, has a theme, only to be announced at the time of the event. On the stage, there are eight Barco LED, indoor screens, (6, 8 and 10 mil.). The premiered show will utilize further LED technology as the DynaScan LED display, which consists of a rotating arm that has a strip of LED's going down the side that creates a full tubular picture when rotating. Media Evolutions has created content specific for the DynaScans that are located on either side of the stage. The stage is to encompass musical performances, by great acts like SUM 41, Ludacris and First Ever Live Performances by Snoop Dogg featuring Pharrell and a rare performance by metal icons Motley Crue. The entire design is to reflect the video game culture and holds honor for categories and nominees such as Grand Theft Auto: San Andreas (Rockstar Games), Halo 2 (Microsoft) and Half-Life 2 (Vivendi Universal Games), which tops this year's nominees list with five nominations each. Spike TV has also announced that in response to the game industry's expanding influence upon popular culture, this year, Spike TV has added new award categories such as "Designer of the Year," and "Best New Technology'.

In the midst of design, Kevin Richard, head animator for Media Evolutions mentioned, "The stage layout by Bruce Rogers lays the groundwork for a new dimension in stage design.' "Combine the talent of Bruce Rogers, Spike TV and the avid gamer, Snoop Dogg, this will take the awards show to a new level. Spike TV, as a network of new latitudes, has given us the ticket to take that design and to freely create content that will only enhance this extravagant stage.' "Last years show, will not compare to what we have created'. The first annual VGA's were hosted by David Spade and held at the MGM Grand Garden Arena in Las Vegas.

Spike TV President Albie Hecht serves as the Spike TV's 2004 VIDEO GAME AWARDS Executive Producer. Casey Patterson is Co-Executive Producer with Scott Fishman and Magda Liolis as Producers. Jim Burns is the Executive in Charge of Production for Spike TV. Sponsors of Spike TV's VIDEO GAME AWARDS 2004 include America Online, Campbell's Chunky Soup, Dentyne Tango(tm), Pontiac, Mountain Dew, RadioShack, Taco Bell(r) and Virgin Mobile. The second annual awards celebrate the games, the designers, the animation, the music and the performances of the past year in video games, while also taking a look to the future of games in 2005 and beyond. Last year's inaugural Spike TV's VIDEO GAME AWARDS garnered more than one million viewers and was the #1 show that evening in cable among P12-24, and M12-34.

Spike TV, the first network for men, is available in 87 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services — MTV: MUSIC TELEVISION, MTV2, MTVU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

"Snoop is an icon and the perfect example of how Hollywood and the music industry have embraced the video game genre and catapulted it into pop culture," recently says Casey Patterson, Co-Executive Producer of Spike TV's VIDEO GAME AWARDS. "He's a platinum recording artist, a movie star and a true gamer. Snoop's an original and we're excited to have him as host of this year's show- he's hilarious and always brings the party with him."

Other recent Media Evolutions projects include content creation and playback through the use of 3D imaging, 2D compositing, editing, and show control for both Jessica Simpson's "Reality' Tour 2004 and the Mary J. Blige 2004 "Love & Life' Tour. Media Evolutions also provided content playback and video direction for Usher's "The Truth Tour.'

Press images are available at http://www.mediaevolutions.com/Stuff.htm . Click on the link "Pictures for press'. The username is "press' and the Password is "pics'. For additional information, contact Tracie Tucker, Media Evolutions, (407) 888-3557 voice, (407) 888-3581 facsimile, or at e-mail protected from spam bots.