How to market to women
(PRLEAP.COM) It will be no surprise to know that women today comprise a significant majority of customers for most businesses so it is important that marketers understand their preferences so that they can increase their market share.
This means understanding women’s preferences and buying behaviour segmented to reflect their particular needs and buying behaviours, including the art of how women buy.
Understanding how to segment the women’s market, the factors that influence a woman’s buying mind and how women behave on line is the subject of ‘Don’t Think Pink’.
Andrea Learned, one of the authors of the book is being interviewed for a virtual book tour hosted by Krishna De of Oneocean Ltd and will be addressing questions raised by marketers and business owners from across the globe.
Registration to attend the interview which is taking place on March 20, 2006 at 1pm ET (6pm GMT) are being taken on line at www.letsaskandrealearned.com
About the host
Krishna De is Ireland’s leading Personal Branding and Marketing Strategist, Co-Founder and Managing Director of Oneocean Ltd, a leading business development consultancy. Krishna is the host of the ‘Women in Business’ radio show on Dublin Annalivia FM and Europe’s first internet radio show, Biz Growth Live http://www.bizgrowthlive.com [Biz Growth Live] where she is in conversation with experts on how to build your brand, attract more clients and expand your business and career success.
This means understanding women’s preferences and buying behaviour segmented to reflect their particular needs and buying behaviours, including the art of how women buy.
Understanding how to segment the women’s market, the factors that influence a woman’s buying mind and how women behave on line is the subject of ‘Don’t Think Pink’.
Andrea Learned, one of the authors of the book is being interviewed for a virtual book tour hosted by Krishna De of Oneocean Ltd and will be addressing questions raised by marketers and business owners from across the globe.
Registration to attend the interview which is taking place on March 20, 2006 at 1pm ET (6pm GMT) are being taken on line at www.letsaskandrealearned.com
About the host
Krishna De is Ireland’s leading Personal Branding and Marketing Strategist, Co-Founder and Managing Director of Oneocean Ltd, a leading business development consultancy. Krishna is the host of the ‘Women in Business’ radio show on Dublin Annalivia FM and Europe’s first internet radio show, Biz Growth Live http://www.bizgrowthlive.com [Biz Growth Live] where she is in conversation with experts on how to build your brand, attract more clients and expand your business and career success.
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Contact Information
Krishna De
Oneocean Ltd
Email Oneocean Ltd
0035314773916