HUMANEERING International Chooses The Beacon Company for Marketing Strategy Development and Branding Initiative

Greenville, SC - - March 23, 2006 - - The Beacon Company, a provider of marketing services, today announced that HUMANEERING International has chosen The Beacon Company for development and implementation of HUMANEERING's corporate branding and critical marketing execution needs. HUMANEERING, specialists in maximizing people and business performance, sought the professional marketing services of The Beacon Company to enhance HUMANEERING's growth plan and to support the company's strategic initiatives. The result of a recently held strategy session led by The Beacon Company is a custom-developed marketing roadmap that specifies all of the communication elements HUMANEERING will implement in 2006. Immediate initiatives being executed by The Beacon Company include a branding and positioning strategy.

"We have specific revenue growth plans for our business and knew marketing would play a key role in helping us meet our goals," states Dick McCormack, President, HUMANEERING. "By partnering with The Beacon Company, we are now able to follow a pathway that has been custom-developed just for us. Already we have experienced the value of our relationship with The Beacon Company who has been instrumental in helping refine our thoughts and perceptions around branding and positioning. We are confident that these baseline marketing initiatives will pay handsome dividends for us in the near future as we move forward."

About HUMANEERING International

HUMANEERING delivers profitability opportunities by maximizing and guaranteeing people and business performance improvements. This is accomplished by driving company financial success through improved individual and team contributions; bringing sustainable results to business execution; applying risk removal processes with best-in-class tools; focusing on certainty and consistency; and guaranteeing your return on investment. For more information on HUMANEERING International, visit www.humaneering.com.

About The Beacon Company

The Beacon Company develops, executes and manages custom-designed marketing strategies centered on growing businesses. Application of marketing expertise and know-how is emphasized to help companies gain greater market visibility and awareness, neutralize buyer risk and develop customer trust for repeat business. This is accomplished by taking companies on a journey to marketing excellence with the goal of growing a client's business… pure & simple. For more information on The Beacon Company, visit www.TheBeaconCompany.com.

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