Building Profitable Partnerships is the Key to Making Money Online

It has been said that it is not “what you know” but rather “who you know.” This is true in so many ways including creating a profitable money making Internet business. While any Internet marketing campaign needs to incorporate various types of web site promotion strategies including blog posting, article directory submission, press release distribution, pay per click, and affiliate marketing, the fact remains that forming joint ventures and partnerships is one of the most effective means of creating leverage and ultimately making money online. According to Lance of www.WorkFromHomeWebsites.net, "joint ventures are very powerful because they leverage the strengths of everyone involved." This concept applies both to brick and mortar business as well as online business models.

Creating partnerships or joint ventures is so much more than reciprocal link exchange or affiliate programs. A profitable joint venture involves finding partners who are already successful in a niche area that is complimentary to a particular business and working together for the mutual benefit of everyone involved.

For example, a joint venture could be formed between a jewelry store and a professional wedding photographer. Both of these businesses sell to the same clients and this could be a wonderful opportunity for the photographer because the jeweler is often the first to know about a pending wedding. A wedding photographer and a jeweler could work out a joint promotional campaign where engagement ring clients receive a discounted engagement portrait setting. The jewelry store benefits because they are adding value to their product that other jewelry stores may not be able to offer. The photographer benefits because he or she will probably be the first photographer to get the chance to bid on the wedding photography.

This same concept can be applied to any type of Internet or home based business and the potential is unlimited. The best way to get started is to consider who your client is and why they buy from you. Then think about other needs your client may have that you do not provide and seek out partners within that industry. It is recommended that you attempt to contact potential partners by telephone if possible. If not, then e-mail should be your second choice. In our day of impersonal e-commerce, the personal touch of making a telephone call can be very effective in getting noticed by potential partners.

Finding the right partner to form a joint venture with can be time consuming and frustrating but online businesses that do fine that the payoff can be huge for everyone involved.

For more information on making money online and promoting home based business visit www.WorkFromHomeWebsites.net