New eBook Helps Small Businesses Ask the Right Marketing Questions

Dexter, MI May 8, 2006 – Marketing expert Ron Abbott announces the release of a new ebook which focuses on the critical questions small business owners must ask to create a successful marketing program.

The “7 Critical Marketing Questions That Will Grow Your Business” book addresses the important questions entrepreneurs often fail to address. “Many well intentioned entrepreneurs are looking for all the right answers to be become successful,” says Abbott. “The problem is they are concentrating their energy in the wrong the direction and not asking the right marketing questions.”

In the book, he addresses the critical questions that struggling businesses fail to ask when creating their marketing. “Frequently, entrepreneurs set themselves up for failure by not spending more time and effort on planning their marketing,” he continues. “They resort to hit-or-miss tactics that others have tried and receive disappointing results. This book is a tool they can use to lay the foundations of a creative marketing program.”

Abbott contends that the discipline of marketing is a misunderstood, yet necessary evil, of business life. “As a marketing coach I see many small businesses avoid marketing because they are intimidated by it. Or, they will give a half-hearted effort and copy the tactics of their competition because they mistakenly believe it will work for them. This approach only confuses customers and leads to mediocre business growth.”

Each of the “7 Critical Marketing Questions” offers strategies and ideas for business owners to consider for their marketing. It also presents action steps to help develop their programs.

“Marketing success is all about creating a strategy, building a plan, and executing it consistently,” claims Abbott. “Many small businesses could enjoy greater success if they took the time to examine the big picture a little more. Having a vision of how you’re going to market your business is often more important than what you produce and sell.”

The “7 Critical Marketing Questions That Will Grow Your Business” ebook is available for free download at http://www.small-business-marketing-hub.com/free-marketing-ebook.html