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Product Management Certification Workshop & Exam to be Held at Hyatt Long Beach June 12 & 13, 2006
In today’s turbulent economy it is more important than ever that product managers and marketing managers create a competitive edge for both themselves and their products. As budgets shrink, product efficiency becomes crucial. By acquiring the knowledge and demonstrating their competency through certification, Certified Product Managers™ and Certified Product Marketing Managers™ establish and build upon that competitive edge.
The Certified Product Manager™ (CPM) and Certified Product Marketing Manager™ (CPMM) credential granted by the AIPMM crosses industry barriers as it focuses on strategies and skills considered best practices throughout many disciplines. The program outlines core thinking and skill set, which can be applied to any product at any time within the product life cycle. Rather than relying on any particular methodology, the AIPMM program sets the standard with proven methods and processes. The program ensures that individuals:
Demonstrate a thorough understand of not only the theory, but also the practice of product management and product marketing management including the underlying concepts, principles and terminology used.
Evaluate, then implement all aspects of the product management and product marketing management strategy, spanning:
o New product development through product elimination
o Start-up companies to established organizations
Here’s what some certified product managers have to say:
"Thanks again for a wonderful workshop. I am really pleased with the CPM/CPMM certifications. It’s fantastic to have an official third party validation of my skill set in product management and product marketing that I can show prospective employers. The certifications have differentiated me from other candidates and have helped me get additional interviews. Furthermore, I believe they were instrumental in helping me get an outstanding job offer last week!" - Michael Jouaneh, MBA, CPM, CPMM
"The exam itself was a challenging (and humbling) experience. It measures thorough understanding of the essential product management principles. I will certainly recommend it to others, and look for certified candidates when I hire product managers. Congratulations to AIPMM on setting a long-needed bar to measure competence in this field!" - Linda Merrick, CPM -P5Group
“The Certification is like an insurance policy for both company and PM. It takes away a lot of the risk in hiring for such a critical position” states Alyssa Dver, CPM/CPMM author of the book “Software Product Management Essentials: a hands-on guide for small and midsize businesses” and writer for BusinessWeek Magazine.
"Establishing a common measurement of Product Managers’ ability is an important step toward greater recognition of this critical role’s importance across industries. I applaud the AIPMM for leading the way." - Mara Krieps, CPM - Product Management Consortium
“There is definitely a sense of pride in knowing that I proved to myself and others I know the best practices for Product Management. In addition, recruiters have said it makes my resume stand out from the rest.” Holly Hansen, CPM/CPMM
“The certification is a rite of passage… it certainly helps to confirm one’s own abilities as a product manager.” Linda Underwood CPM/CPMM
To register for the next Certification Workshop & Exam go to:
http://www.aipmm.com/html/cpm
For information on the Hyatt Long Beach go to: http://longbeach.hyatt.com/hyatt/hotels/index.jsp
For more information on the benefit of Product Management Certification for individuals go to:
http://www.aipmm.com/html/certification/index2.php
For more information on the benefit of Product Management Certification for companies go to:
http://www.aipmm.com/html/certification/index3.php
About the Association of International Product Marketing and Management
The AIPMM is the only professional association dedicated solely to the professions of product managers, brand managers and marketing managers throughout the product lifecycle. The AIPMM provides value to its individual members, corporate members, and sponsors by providing training, education, certification and professional networking opportunities. Membership benefits include the national Product Management Educational Conference East and West, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM) program allows individual members to demonstrate their level of expertise and provides corporate members an assurance that their product professionals are operating at peak performance. For more information on issues concerning product management, brand management and marketing management go to http://www.aipmm.com.
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