Dollar Store Supplier Gives Setup Tips for Store Owners

ST. LOUIS, MO – It’s no secret why people love to shop at a dollar store. The idea of walking in with ten bucks, and knowing you can buy ten different items is admittedly fascinating to many consumers. But value alone is not enough to bring customers in to your store, and keep them coming back.

So what is the secret ingredient? Why do some dollar stores thrive with repeat customers and high average sales, while others struggle to make ends meet? According to Nu-Era marketing Director Chris Weis, it has less to do with merchandise, and more to do with the setup and layout of your store.

“Whether it is a dollar store, a grocery store or a high end department store, it is important for retailers to offer more than brand names or amazing prices,” Weis said. “While those baits might get them in the store, they aren’t able to create a positive overall experience for the shopper by themselves.”

Nu-Era is a nationwide supplier and distributor of store fixtures, and operates a specialty dollar store supply center at www.nu-era.com. As a fixture supplier, Weis and Nu-Era have a keen understanding of the elements that matter in dollar store setup.

Weis offers three tips to get dollar store owners headed in the right direction:

- Think Like your Customer: Setup your store with their values in mind. If it means losing an aisle to make the store easier to get around in, it may be worth it. After all, are 15 aisles better than 14 if no one is shopping at your dollar store?

- Follow the Leader: Giant retail chains have spent millions of dollars on research to determine the best way to layout their stores. Look no further than their aisles for the keys to setting up your dollar store. Visit a few existing local retailers and take notes.

- Mind your End Caps: Product suppliers have been known to get into fierce competition over aisle end cap placement, and there’s a reason for it. Aisle ends offer premium product visibility. Stock impulse buy items at the end of the aisle in your dollar store, and you’ll likely see it pay off.

Nu-Era and nu-era.com are services of The Nu-Era Group, LLC -the industry leader in store fixtures, supplies, and fulfillment. Nu-Era has been providing its customers with competitively priced quality products with customer-oriented service since 1949. For more information, visit them online at www.nu-era.com.