The UK's First £1 Million Fruit Machine is Free

The size of Fruitillion.com's top prize has pre-empted one of the more liberal proposals in the UK Government's Gambling Bill, drafted at the end of 2004. Fruitillion avoids the controversy that has surrounded the addictive nature of ‘Las Vegas-style super casinos' and unlimited jackpot slot machines, for the same reason why it remains legal, because no money is charged for entry.

Visitors to Fruitillion.com are given the free chance to "pull a million' in return for viewing an advertiser's website or performing a web search. Users simply choose the advertising category they prefer and select the offer or logo of the advertiser they would like to visit. Users can earn multiple credits to play the game by completing short consumer surveys. Each user even has a ‘bank of Fruitillion account' where they can accumulate their play credits.

"Fruitillion is truly ground-breaking. Created from a mixture of advertising, entertainment, market research and gambling, it's a unique and compelling website. The end result is to engage our UK user base of 1.8 million people, which provides branding, market research and user purchasing opportunities for our clients.' Derick Hill, Managing Director of PDV

The initial launch period includes promotion with partners (including MSN), point schemes (including ipoints), affiliate networks (including affiliate future) and gaming sites (including cyberslots). As well as promotion to PDV's own database of 1.8 million UK users.


PDV is an online Direct Marketing company specialising in permission marketing, market research, media purchasing and database creation.

CONTACT INFORMATION:
Matt Adams
PDV Limited
0044 207 650 5172
0044 207 650 5151
http://www.pdvltd.com
http://www.fruitillion.com