Four Reasons to Optimize Your Corporate Website

May 26, 2006 (PRLEAP.COM) Technology News
Swiftpro is aware of the global Internet impact on the today's business and realizes the power of the contemporary marketing approaches it provides. In this respect, Swiftpro has invested a lot of resources and efforts in finding out the best formula for a successful Internet marketing strategy. We all know the traditional approaches such as aggressive advertising through sending out variety of newsletters, mail shots, PR articles and others, placing links and banners on different websites, etc. However, by its rapid growth Swiftpro revealed the secrets of the new marketing approach called “search engine optimization” (SEO) and the great number of business opportunities that it provides.

Being proud of taking the Top 5 positions in the major search engines - 3rd in Google and 1st in Yahoo! for the phrase “recruitment software”, Swiftpro is pleased to share with you the significant importance of optimizing your website, so that you will be more competitive and will improve your corporate image.

• Increasing the number of visitors through your website – in one-year time, Swiftpro managed to increase the number of its website traffic by 1500%, continuing to improve and attract more and more visitors.

• Increasing your sales volume – being a leader and appearing on the first positions in the search engines results for “recruitment software” increased the overall interest in Swiftpro’s staffing software solutions, adding 10-15 new customers signed monthly. As a consequence the company has doubled its profit, enabling it to invest more in research and development activities and constantly improve its products in order to satisfy its customers’ needs better.

• Establishing a stable position and brand awareness – the successful search engine optimization helped Swiftpro to establish a consistent Internet presence. Being visible in the list of Top 5 recruitment software providers, the company strengthened its position and proved its image of an industry market leader.

• Gaining an unimaginable amount of a new market share – improving its global search engines position resulted in taking the leading one also in the local versions of the particular search engines. Positioning the Swiftpro brand on the global markets - North America, Europe, Asia and Australia resulted in a great interest in Swiftpro recruitment solutions from countries like the USA, UK, Germany, France, India, China and many others.

This prestigious position on search engine result pages means higher return and awareness, and at the same time - a duty, obliging the company to offer its clients products of even better quality, efficiency and flexibility.