Three Smart, Hip Women out to Re-Fashion America’s Closet The Sew Subversive Way

SEW SUBVERSIVE is not your grandmother’s sewing book, but rather a first of its kind. This must-have how-to is geared toward the stylish consumer who wants to make fashion their own- whether it’s embellishing or customizing off-the-rack clothing or transforming back-of-the-closet threads that have long lost that loving feeling. The book features 22 projects that can be sewn from hand as well as by machine, or just wielding a pair of scissors.

SEW SUBVERSIVE is the answer for the ‘I want-fashion-my-way’ set and for newbie sewers to re-fashion their wardrobe. Readers will learn how to remedy life’s most pressing issues:

• This season’s new jeans- what do I do with the old pair? Sew Subversive says “Don’t get frazzled, get ruffled. In four easy steps you can turn that raggedy pair of jeans into a bohemian inspired skirt. Top it off with a ruffle and you’ll be ready to strut your stuff.

• Camp is over, but the memories aren’t. take that pillow case and wear the memories when ever a bit of nostalgia or a craving for smores hits you. That boring pillow case can be a funky and flirty tank dress.

• Summer lovin’, had a blast. You met a boy and he was crazy for you. Summer days, they’re driftin’ away. What that’s you say- you want me to tell you more? – Now that summer’s over, your fling has come and gone and all you have is his shirt. “Sew Subversive says- pin tuck it and top-stitch it. Let everyone at school know that your dreams weren’t ripped at the seams.

• Father’s day, come and gone, you know dad’s not going to wear that tie even though he says it’s wonderful. What did you expect? He’s a dad. You know he wasn’t going to get the humor in a pineapple printed tie. Sew Subversive suggests “Cuff it, sash it, make a cool choker. To add some sass to any plain outfit is to accessorize it. Anything is possible with a necktie.

• Why is it that all t-shirts you get at concerts seem to be made for football players. You’re a girl. You’re petite. Who wants to wear a shirt that fits like a bed sheet. Solution? You’ve got the spirit of Joey Ramone in you and why not make the 10 minute skirt? You can turn that oversized tee into a skirt that makes a statement. Hey, ho, Let’s go!

Just in time for National Sewing Month, the owners of Stitch Lounge- the urban sewing studio in San Francisco- will release their first book, SEW SUBVERSIVE: Down & Dirty DIY for the Fabulous Fashionista (The Taunton Press, September 2006, $14.95 paperback). The three authors, Melissa Rannels, Melissa Alvarado, and Hope Meng are lifelong twenty-something best friends who deliver their own spin on how to get the fashion you want!

Press Inquiries: Mohamed Alladin, Company Agenda, 212-358-9516. Mohamed@companyagenda.com