7Search.com's New Advertiser & Publisher Programs Expand on Contextual Marketplace

January 31, 2005 (PRLEAP.COM) Business News
New programs by leading pay per click advertising and affiliate network 7Search.com will expand on the effectiveness of the contextual marketplace with a program dubbed AccessoryAds - www.AccessoryAds.com.

AccessoryAd Advertising
The program avoids the semantic assumption model popularized by Google, letting advertisers select the categories where they want their advertisement to appear, customize an ad for a specific audience and pay only for qualified clicks on their listings. "Advertisers are coming to the conclusion that paying for advertising that you have no control over where it appears is simply not a smart business decision," said Pete Prestipino, 7Search AccessoryAds spokesman. AccessoryAds offers a lower cost per acquisition, lower bid prices and more targeted advertising according to the www.AccessoryAd.com website.

AccessoryAd Publishers
Affiliate partners select a relevant category for their website and the AccessoryAd system displays relevant, but non-competitive advertising to the site's visitors. "One of the major problems with Adsense is that advertising can on occaision compete with existing page content or worse, display public service announcements which don't pay the publisher anything," said Prestipino. "Affiliates choose an appropriate category and the AccessoryAd system associates advertising that makes sense to website visitors." AccessoryAds' affiliate program features an auto-optimizing features (ads that receive the highest click-through rate are displayed with greater frequency), real time reporting and the opportunity to be paid on a monthly basis at a lower payout point of just $25.

About 7Search
7Search.com is a leading pay per click search engine providing sponsored CPC results for over one billion searches every month. For more information on 7Search and its array of services for online advertisers and web publishers, visit http://www.7Search.com.