(PRLEAP.COM) It is a new era, a new industry and it is going to make a lot of people very, very wealthy. It is called the wellness industry. People everywhere are recognising the importance of health and they are spending money to achieve "wellness."

Paul Zane Pilzer, world-renowned market forecaster and wellness expert says, "The health and wellness industry will be the next trillion-dollar industry."

The trend towards natural and organic ingredients is running through every segment of personal care, with sales in the USA in this area reaching US$1.56 billion in 2001 and growing at 10%. Expected growth in this segment is 6% to 7% annually over the next five years.

"This is not a trend that is being driven by fashion, it is being driven by necessity," says Evan Papillo, cofounder of the Real Nature certified organic cosmetics and skin care shop (http://realnature.com.au), "people are experiencing the side effects of toxic chemicals in their environment and realise that something has to change."

But finding organic products can be difficult due to the lack of standards in the cosmetics and skin care industry. "Our products take the guesswork out of choosing a healthy alternative because they are certified by organic certifying groups in Australia and USA," says Papillo.

The gap between products claiming to be healthy and those with true health benefits has created a vast amount of potential in this industry. As consumer awareness grows it is the legitimate products that will be sought after. Not only is the wellness industry an opportunity to create wealth, it is also an opportunity to make a difference to the world by helping others improve their health and by supporting the environment.

For more information on how you can benefit from the wellness industry, visit http://www.realnature.biz or email team@realnature.biz.

###