Five Critical Tips from for Successful Sales Lead Generation: Avoiding the Dreaded Cold Calls

July 06, 2006 (PRLEAP.COM) Business News
MOUNT LAUREL, N.J. - Cold calling is a tried and true business development tactic, almost always guaranteeing business growth and success – as long as executives can devote enough time to making hundreds of calls each week. It is proven that the ratio of leads generated to the number of calls placed is low, and yet cold calling is still the most commonly-used marketing technique., the leading online business to business marketplace, is a proven marketing tactic to assure sales leads, increase revenue and grow businesses without a large investment of time and money, as cold calls are known to do. builds a profit margin for any size company by providing it with targeted sales leads that are in demand and looking to outsource.

Impact DIRECT, an online marketing firm focusing on search engine optimization, took a different, more strategic look at finding new business leads when traditional marketing tactics failed to grow the start-up business. With’s tailored leads and proven technique, Impact DIRECT increased sales by 40 percent to 75 percent each month, expanding the business enough to add almost one employee a month because of increased activity. offers the following tips to become more strategic about growing your business before picking up the phone for even one cold call:
1) Find strong leads that are in need of your services. Cold calls and leads from list brokers are not targeted enough and most often lead to uninterested companies and hours of wasted time. provides consistent, guaranteed leads of companies that are looking to expand or outsource their business and are currently inviting sales pitches.

2) Explore alternate marketing opportunities. Traditional marketing costs are often too steep for a start-up budget and take too long to show results. Internet-based is what marketing has now become, as approximately one-third of Americans use the Internet to search for products and service information.

3) Identify quickly if your sales pitch is one cause of slow growth. Because of the volume of hot leads and direct competition for a business opportunity, users can immediately tell whether proposals, offerings and services are not noteworthy enough. As most companies wait four quarters before they realize a sales pitch or product is not superior to its competitors, results indicate this in the first month. It is a tool to help refine and reflect on a company’s services and offerings within its competitive market.

4) Do not hesitate to compete with larger companies for business. The Internet, a more cost-efficient marketing tool, has leveled the sales playing field for smaller businesses allowing easier competition with larger conglomerates in its marketplace. A busier marketplace brings the rates down to a fair market value for services offered, opening the door to providing the right cost to consumers for the right value.

5) Target the leads that will grow your business. Focus on sales leads that are large enough to grow business and provide a profit margin for the company. has one point of contact for each user to identify goals and customize leads that deliver sales opportunities to grow your business, not simply maintain it.

About, based in Mount Laurel, NJ, is the leading online business-to-business marketplace, offering quoting services in more than 150 business service categories. The company processes more than 5,000 requests per month from businesses that are seeking to receive competitive price quotes from its Approved Vendor Network. A vital resource for companies, was launched in 2002.