TransBorder Appoints Poloner, Schwartz and Haynes. Spirits Importer Employs Revolutionary “Double Diamond Filtration Process™ For World’s Most Expensive Vodka

July 14, 2006 (PRLEAP.COM) Lifestyle News
July 14, 2006 (New York, NY) Rudy N. Vogel, President and CEO of TransBorder Marketing, Inc. announced the appointment of Myron B. Poloner as Executive Vice President, Chief Marketing Officer and President of their TransBorder Spirits USA subsidiary, Daniel A. Schwartz as Chief Financial Officer and Tony Haynes as U.S. Government ATF (Alcohol, Tobacco & Firearms) Relations Advisor.

TransBorder recently announced the world’s first vodka filtered through a patented Double Diamond Filtration Process™ utilizing actual cut diamonds and resulting in unsurpassed smoothness in taste and clarity. The new vodka will be the world’s most expensive vodka.

Poloner is no stranger to the liquor business. He is credited with the strategy and original positioning of Absolut Vodka. The official Absolut web site credits Poloner with the breakthrough innovation of “the bottle should have no label at all. You should be able to see right through it…”

Poloner has spent over 30 years in senior management, strategic planning, marketing and advertising positions with some of the country’s leading advertising agencies and has worked with some of the country’s most successful consumer brands.

Schwartz has held executive positions in the private banking, investment banking, international trade, Internet and financial consulting industries with such entities as Oppenheimer & Company, Merrill Lynch, The Government of Israel Economic Mission (as Director of Trade & Investments) and the Amidex Index Fund.

Haynes served in various capacities at the US Bureau of Alcohol, Tobacco and Firearms during his 34 year tenure with the government. He is the former Director of the National Revenue Center at the Bureau. Haynes will be working with TransBorder on regulatory compliance with emphasis on labeling and trade practices in the market place.

Vogel said “We are very pleased to have these key individuals join TransBorder Marketing. Their experience, proven expertise and industry recognition continues to firmly establish us as serious players in the alcoholic beverage industry.”

When interviewed, Poloner said “I’m delighted to join TransBorder heading their Spirits Division and work with industry legends like Tony Haynes. We have a stable of unique high-end products never before offered to the public. Our products cannot be duplicated and we will in fact clarify the confusion at the top end of the industry by creating The Diamond Standard™ as a new segment of the distilled spirits market place.” He added, “The consumer does not need ‘ME-TOO’ products but rather will enthusiastically welcome truly new exciting product offerings.”

When contacted, Haynes said “What a great endeavor! I am pleased and excited to be associated with the TransBorder team. Their unique products and bold marketing strategies will undoubtedly set them apart — a real tonic to the spirits segment.”

TransBorder Marketing, Inc. is a Delaware corporation with its principal office at 499 Seventh Avenue, The Fashion Tower, New York, NY 10018, telephone: 212-904-1000 (email:

Media inquiries can be directed towards David Kufeld, at the TransBorder office.

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