JC Whitney Launches New Marketing Campaign with Launch of New Site

July 14, 2006 (PRLEAP.COM) Business News
Chicago, IL–July, 2006–JC Whitney & Co., the world’s largest direct marketer of aftermarket auto parts and accessories, announced the appointment of Lawrence J. Marmon to President. “Larry Marmon brings us tremendous experience in direct marketing disciplines and strategic management,” said William Hobbs, JC Whitney’s CEO. “The experiences and challenges Larry has faced in his career will be a great asset as we work to continuously improve the position JC Whitney has in the auto parts and accessories marketplace.

Marmon joined the company in April 2005. He has more than 20 years of marketing experience through his association with Maintenance Warehouse, a division of Home Depot, and Time Warner. He is a graduate of the University of Chicago’s Graduate School of Business. He also holds a Bachelor of Science from the Wharton School at the University of Pennsylvania.

“Throughout Larry’s career, he has consistently delivered assignments of increasingly complexity and scope. We feel very fortunate to have him with us,” added Hobbs. In his new role, Marmon will be responsible for all marketing and merchandising activities for JC Whitney’s 7 catalog titles, and 2 websites.

About JC Whitney & Co
Established in 1915, JC Whitney & Co. is the largest direct marketer of name-brand automotive parts and accessories, providing "everything automotive" with more than 1.3 million items covering more than 25 million automotive applications from the latest model year back to the 1920s. JC Whitney offers products for virtually any vehicle — automobiles, trucks, jeeps, motorcycles, sports compact cars, and more — through its comprehensive family of general and vehicle-specific catalogs and on the World Wide Web at www.jcwhitney.com, www.carparts.com, and www.installpro.net.