Skyline Metro Chicago Offers Free Seminars - Renowned speaker Jerry Gerson to present two seminars during 1-day appearance in Chicago

July 14, 2006 (PRLEAP.COM) Business News
Chicago, IL – Skyline Metro Chicago will be hosting two free seminars on September 7 featuring Jerry Gerson, the foremost authority on trade show exhibiting and event marketing. Jerry brings over 30 years of experience to his workshops by combining his practical knowledge and skills from his sales, marketing and management positions in broadcast, cable television and healthcare software industries.

The morning session is entitled "Maximize Your Trade Show R.O.I." and will begin at 9:30am. Topics will include Why Exhibiting Belongs in the Marketing Mix, Setting Measurable Objectives, Measuring Your Performance, Selecting Shows and Spaces that Work, and Budgeting for Success. You will also see many examples of successful exhibit solutions in a variety of sizes - from tabletops to massive islands — as well as effective trade show graphics that target specific audiences.

Following the morning program, Jerry will then present "Designing Effective Trade Show Exhibits" beginning at 1:30pm. This will be a hands-on workshop from which you will walk away with completed worksheets that will help you better define your company's exhibit design. You will address four questions that will focus your design, how to use exhibit design to promote branding, and the four domains in the trade show environment.

The two and one half hour programs are scheduled for 9:30 a.m. - 12:00 p.m. and 1:30 p.m. - 4:00 p.m. on September 7 at Skyline Metro Chicago’s Exhibit Showroom. The showroom is located at 2142 West Walnut Street in Chicago, IL. For more information or to make a reservation, visit the Skyline Metro Chicago web site at or email Skyler Cook at You may also register today by calling (312) 733-0770.