July 19, 2006 (PRLEAP.COM) Entertainment News
News Release

Amy Leznoff, Marketing Director
Oviedo Marketplace
Phone: 407-977-2400 x7020
Fax: 407-977-2420


(Oviedo) – Oviedo Marketplace is hosting “The Scene” on Saturday, July 29th from 2:00 p.m. until 7:30 p.m., during the Florida tax-free week. “The Scene” is the official Oviedo Marketplace kickoff event of the back-to-school shopping season for the thousands of families who will be outfitting their tweens and teens during the Florida tax free week. The event will feature trends, styles, exhibitions and exciting interactive opportunities for participating shoppers, and will be hosted at over one hundred malls owned and managed by General Growth Properties.

The Florida tax free week SCENE event will be hosted near the Oviedo Marketplace Sears and kicks off with a fashion show at 2:00 p.m. with models featuring back-to-school trends from our retailers, Payless, Godiva, Rave, T-Mobile, University Surf & Skate, Merle Norman, BeDazzle, Dillard’s, Hot Topic, Charlotte Russe, F.Y.E., Mirage, Spencer’s and Sears. The event will close with another fashion show at 7:00 p.m. In addition, there will be various entertainment and demonstrations from local businesses featured on-stage throughout the day.

Highlighted at the Florida tax free week SCENE event will be the Oviedo Marketplace Merle Norman, who will be giving complimentary makeovers and beauty tips. Select Comfort will be there to give information on getting a better night’s rest and there will be an opportunity to win a trip to a resort. Stop by the Bath & Body Works booth to sample their new line and get product demonstrations. In addition, customers can bring in their jeans and t-shirts to embellish and design for free with the International Academy of Design and Technology. LA Fitness will also be featured at the event with a fitness assessment booth and a chance to win great prizes. They will also be performing a fitness demonstration. Find out all about the great educational programs that Florida Metropolitan University has to offer and receive a free chair massage. Be sure to check out the various other local business exhibitors for interactive opportunities, games and prizes all day at the Oviedo Marketplace during the SCENE Florida tax free week event. .

In conjunction with “The Scene”, Oviedo Marketplace along with over 100 General Growth Property malls across the country will participate in the “Jean Scene” contest. The contest kicks off on July 15th, 2006 and runs through September 30th, 2006. To enter, contestants must submit a photo wearing their favorite pair of jeans accompanied by a short caption – 20 words or less – describing what their jeans say about them. Local winners will receive six free pair of jeans from Aeropostale and will be entered in the grand prize drawing – an all-expense paid trip to New York City from CosmoGIRL! and a $500 gift card to spend at Aeropostale. Visit the Oviedo Marketplace customer service desk for entry forms and official rules.

Oviedo Marketplace is owned and managed by General Growth Properties, Inc., the second largest U.S.-based publicly traded Real Estate Investment Trust (REIT). General Growth currently has an ownership interest in or management responsibility for a portfolio of more than 200 shopping malls in 44 states, as well as ownership in planned community developments and commercial office buildings. The portfolio totals approximately 200 million square feet of retail space and includes more than 24,000 retail stores nationwide. General Growth Properties, Inc. is listed on the New York Stock Exchange under the symbol GGP. For more information, please visit the Company Web site at http://www.generalgrowth.com.


Aeropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 11 to 18 year-old young women and men. The company provides customers with a focused selection of high-quality, active-oriented, fashion basic merchandise at compelling values. Aeropostale maintains control over its proprietary brands by designing, marketing and selling all of its own merchandise. Aeropostale products are currently purchased only in its stores, on-line thorough its website (www.aeropostale.com) or at organized sales events at college campuses. The first Aéropostale store was opened in 1987.

CosmoGIRL! is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), and one of the world’s largest publishers of monthly magazines, with a total of 20 U.S. titles and 145 international editions. Hearst reaches more adults than any other publisher of monthly magazines (76.3 million according to MRI, spring 2005). The company also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.