Illuminated Designs Joins World-Wide Movement for Ethics in Business

July 23, 2006 (PRLEAP.COM) Business News
Media, PA: Illuminated Designs has joined forces with other organizations around the world, to help create a climate that will eventually make future Enron-type business scandals impossible.

This is the promise that Illuminated Designs makes to its customers, its suppliers, its neighbors, and the public:

"I pledge allegiance, in my heart and soul, to the concepts of honesty, integrity, and quality in business. I recognize that the cornerstone of success is treating all stakeholders fairly, with compassion, and with a commitment to service. Working from abundance, I recognize that even my competitors can become important allies. I will not tolerate crooked practices in my business, from co-workers, direct or indirect reports, supervisors, managers, suppliers, or anyone else—and if I encounter such practices, I will refuse to go along with them and report them to appropriate authorities within and outside the company. I pledge to support the "triple bottom line" of environmental, social, and financial responsibility. And I pledge to participate in a serious effort to focus the business community on these principles, by sharing this message with at least 100 other business leaders.”

"Signing the Pledge shows moral leadership and a commitment to valuing people as human beings, and not just dollars on a spreadsheet," said Pledge founder Shel Horowitz, award-winning author of Principled Profit: Marketing that Puts People First. "It tells the public that you know the difference between right and wrong, that you factor the public good into your business planning, and that you understand that supporting the values of honesty, integrity, and quality will actually grow your business."

When asked why she signed the pledge, Ms Diehm said “When I first heard about Shel’s campaign I knew that this was something I had to do because it is something I believe in and practice daily. I refuse to sacrifice honesty, integrity or quality to make money. I don’t think I should have to and I don’t think a client/customer is best served if I’ve done so.”

To join the Pledge campaign, please visit

Journalists: To interview Pledge founder Shel Horowitz, call 413-586-2388 or write