DMD Produces First Energy Drink in a Capsule
July 28, 2006 (PRLEAP.COM) Business NewsDMD Pharmaceuticals, a division of Dickey Consumer Products, Inc., is proud to be the first company to manufacture an energy drink formula in a capsule. Less expensive and more convenient than the average cup of gourmet coffee or energy drink, Peptime Xtreme T Energy Capsules offer all the benefits of an energy drink without all the added sugar and inconvenience.
Each energy drink capsule is small and easy to swallow. Peptime Xtreme T contains a mixture of pharmaceutical-grade caffeine with Taurine, which is represented in the name Extreme "T," but it also contains niacin and vitamin B complex. "Energy drink consumers recognize Taurine as one of the key active ingredients," says Greg Cruse, Director of Sales and Marketing at DMD Pharmaceuticals.
"With the dietary supplement business in transition, this new energy drink formula with Taurine is poised to dramatically energize the dietary supplement category. Energy drinks have exploded to a $4 billion business, which is still growing."
"We see this as an excellent opportunity to grow the category. In addition to dietary supplement users looking for the latest formula, a portion of the growing base of energy drink consumers tell us the savings and convenience of an energy drink formula in a capsule is highly attractive," Cruse explains.
Television advertising is being tested and a national rollout begins this summer. This product is available in 4-count blister pack and 20-count bottles, both in new point–of-sale displays.
DMD is one of the leading marketers of over-the-counter pharmaceuticals and dietary supplements with distribution in over 50,000 convenience stores nationwide. The Peptime family of energizers and other leading DMD dietary supplement brands include Ephrine Plus High Energy, Ultra Ephrine Plus, and Ginseng Vita Blitz.