Newly Launched Consulting Firm Knocks Down Sales Barriers
August 10, 2006 Technology News(PRLEAP.COM) Many books are written about the subject of Sales and how to be a more effective salesperson or sales manager. But often, the reasons for lackluster sales have as much to do with the tools provided; competitive positioning, market messaging, and sales materials, as it does sales techniques. Smart About Sales offers a 360 degree audit to help companies identify all sales obstacles and specific action steps for traversing them.
After a 20 year career in business-to-business sales, Nancy Shawver, Founder of Smart About Sales, contends that the sales process is like a relay-race. Product Management hands the baton to Product Marketing, who hands the baton to Marketing Communications, who hands the baton to Sales who then attempt to cross the finish line and get the prospect to buy it.
By assessing where there are disconnects in the process, companies can tighten their game and increase their odds of winning. “Companies sales efforts fail when they don’t optimize each leg of the race and analyze the ramifications it has on the next.”
Ms. Shawver is currently writing a book called “How to Out-smart and Out-sell the competition; 3 steps to winning business at your competitor’s expense”.
At Smart About Sales, Ms. Shawver works directly with companies who think they aren’t getting the sales their solution deserves. She offers retainer-based coaching, and 360 degree audits. Audits provide a roadmap for action-steps and detailed instructions on how to accomplish them. Prospective customers can contact Smart About Sales for a free 30 minute, initial consultation.
For more information: www.SmartAboutSales.com
Smart About Sales
Smart About Sales