Tooth Whitening Product Innovations: Texas Dental Lab Now Offers Custom Tooth Whitening Product Line

PLANO, TX February 17, 2005 - Consumers frustrated by marginal results and the discomfort caused by the one-size-its-all tooth whitening gel application trays provided with over-the-counter tooth whitening products, may want to consider taking advantage of a unique tooth whitening product line offered by Ultra-White.com, a Plano, Texas dental lab. The company currently has over 30,000 satisfied clients.

“Traditionally, consumers have had but two choices when it comes to brightening their smiles,” says Tim Huckabee, the company’s founder and a practicing cosmetic dentist. “They could see a cosmetic dentist like myself who charges upwards of $500 to make a custom application tray and then pay an addition $200 or $300 for on-going treatment, or they could take advantage of any number of over-the-counter solutions, the vast majority of which produce marginal results.”

Ultra-White.com, his company’s internet portal, offers consumers an affordable and effective alternative. “When a consumer orders our tooth whitening product, they receive all the materials they need to make the same molds we fabricate in our lab on behalf of our local clients. Once made, molds are returned to our dental lab where a custom application is made right next to the one’s we are charging our client’s $500 to make and at considerably less cost,” Huckabee says.

A tooth tray is necessary to hold the whitening gel against the user’s teeth. According to Huckabee, custom fit trays are not only decidedly more comfortable, they are far more efficient. “One-size-fits-all tooth whitening product applications are not only uncomfortable, they are pretty much hit and miss,” he says. “A custom made tray can be worn without discomfort and for an extended period of time. In addition, custom trays are more efficient because less gel is needed and they whiten teeth much faster.”

The company’s offering is not limited to custom trays. It offers a tooth whitening gel that is probably the biggest reason the company continues to prosper. “Ultra-White 16% and 22% gel solutions use carbamide peroxide as the whitening agent. When used, the carbamide peroxide breaks down to hydrogen peroxide which is what ultimately whitens the teeth,” he says.

The company offers two tooth whitening gel solutions. “Individuals with sensitive teeth prefer our 16% gel. While whitening more gradually, it causes less tooth sensitivity. The 22% gel whitens quickly but can cause a temporary sensitivity to extremes in temperature. Used on a daily basis, the 16% gel has to be applied for two weeks to achieve maximum whiteness,” Huckabee says. Normally, the 22% gels normally takes about 10 days.”

The company which has been offering its tooth whitening product on-line for five years, has an enviable reputation in the industry and was recently awarded Yahoo’s Five Star rating for customer satisfaction. The reason is simple enough. The company stands behind its products. “If during or after using our tooth whitening product clients are dissatisfied with their results, they can return the kit and get an instant refund,” Huckabee says.

Since the company went on-line in 1999, less than 2% of the company’s customers have requested a refund. Huckabee is very proud of that. “Not only are our clients satisfied with our tooth whitening product line, they routinely recommend our products and services to others and that’s a source of great personal satisfaction,” he says.

Ultra-White Products, Inc. is located in Plano, Texas. Dr. Huckabee can be reached via the company’s web site (www.ultra-white.com), by phone at (800)460-3081 or via the email hyperlink located in the right hand column.

The company currently limits itself to the manufacture of a tooth whitening product line but is considering the feasibility of manufacturing dentures in a similar manner.

Distribution: Dentistry, Tooth Whitening Product