PRIZM UNVEILS NEW IDENTITY AND WEB SITE
August 24, 2006 Business News(PRLEAP.COM) LA CROSSE, WI- Prizm Companies/Prizm Pre-Press Inc., a leading provider of printing and pre-press services announced the roll out of a new branding strategy for the company that includes an identity initiative, a redesign of the company web site, and a number of comprehensive, customer-focused marketing solutions. This expansion will enable the company to better service its existing client base and compete effectively in new markets.
As part of its identity initiative, Prizm has introduced a new logo and is now referring to the company as simply —Prizm — instead of the former Prizm Companies or Prizm Pre-Press, Inc. "Our existing logo and corporate identity was dated and did not reflect the scope of growth and services we now provide. Our objective was to create a new image that would communicate our successful growth transition, and the new capabilities/leadership, including the youthfulness and vitality that came with the new generation of leadership, while still respecting and honoring our past,” said Jason Keeney, Creative Director.
The new logo is reflective of Prizm’s business strategy — forward-looking, progressive, dynamic, evolving, and proactive. The web site redesign incorporates the new logo and nomenclature as well as a number of other new features including expanded descriptions of Prizm’s services and client case studies. The integrated marketing programs, to be introduced in the next few months, will target a number of venues to increase Prizm's visibility among both its customers and in the industry at large.
"Over the last few years, Prizm has made a number of strategic decisions to expand our solutions for our customers. Through the branding strategy we are announcing today, we hope to bring a unified image to our company that will better reflect the nature of our organization," said Prizm President, Doug Bruha. "At Prizm, our goal is to help streamline the critical business needs of our clients through the intelligent use of technology. Our new identity initiative is intended to modernize the look and name of our company to reflect this key differentiator of our products, services and capabilities. We will no longer be simply a printer but a marketing partner to our clients, and our clients appreciate the simplicity. We will be better equipped to go up against full-service agencies on a national scale with a single integrated brand, yet maintain our low overhead and value-based pricing.”
Prizm is an innovative strategic marketing communications company based in La Crosse, WI. Prizm provides its clients with a variety of communications disciplines including advertising, collateral development, database-marketing, graphic/web design, public/media relations, printing and global fulfillment programs. For more information visit http://www.prizmco.com.
608-782-4294 x 11
608-782-4294 x 11