Marketing Resources & Results Offers Marketing Budget Help

HUDSON, OHIO (August 31, 2006) –Marketing Resources & Results, Inc., a marketing firm specializing in strategic marketing and planning, offers help with one of the biggest challenges businesses face: planning the next year’s budget.

“Marketing budget planning can be a difficult process when a business is growing,” said Chris Brown, President of Marketing Resources and Results. “By following a few simple tips, companies can develop a marketing budget that will help them create a plan for the future.”

Brown offers these tips for creating a budget:
- Review the marketing plan. What are you trying to accomplish? What projects will help you meet your goal?
- Gather quotes from the vendors. What will the projects cost to produce?
- Put it in writing. This helps keep your budget organized and gives you a visual.
- Itemize each project. Include the associated costs for each marketing project for the year, from writing and design to printing and postage.

Brown also offers tips to companies who need to trim their existing marketing budgets:
- Make a trade. Replace a direct mail brochure with a postcard to save on printing and postage.
- Partner up. Plan a program with a complementary “business partner” seeking a similar customer. It could give you half the cost and twice the benefits.

Companies planning their budgets for the year are invited to call Marketing Resources & Results for specific pricing information for budgeting purposes on marketing projects like brochures, catalogs, web sites, research, or press releases.

Marketing Resources and Results has helped companies profitably promote new services, market their business and build brand names for 7 years. The firm is located in Hudson and serves companies throughout Northeast Ohio, including Cleveland, Akron and Canton, by providing market research, sales presentations, graphic design, printing, press releases and direct mail programs. For more information call 330-656-9793, or visit www.resources-results.com.