Online Marketing – Capturing the fastest growing market

London, England - Seniors Discounts, provider of discounts and news for people 50 plus offers online marketing assistance in the form of free advertising and publicity to businesses interested in capturing the largest consumer market in the United Kingdom.

Consumer spending on the internet is about to under go some significant changes. Currently there are 20 million people over 50 in the United Kingdom, they have the highest level of disposable income and they are the fastest growing group of internet users. More importantly this trend is going to continue. Over the next 5 years the population over 50 in the UK is expected to increase by a further 2 million people(i).

Ask most online businesses what they are doing to capture this growing and relatively untapped market and you will receive an indifferent answer. Seniors Discounts is encouraging businesses to show their commitment to 50 plus shoppers, which to date feel like they have been left out in the cold.

Seniors Discounts will provide you with ability to reach and promote your business to people 50 plus at no charge in return for a generous discount on a product, product range or across your entire business. Daniel Wilson of Seniors Discounts says “we can provide businesses with the platform to target this rapidly growing consumer market rather than them exhausting their own time and money trying to find potential 50 plus customers.”

Myths such as ‘older people don’t shop on the internet’ and ‘people over 50 are set in their ways with strong brand loyalty’ have caused this potential market to slip under the radar. But it’s not too late. If you have a business and you want increase your online marketing efforts to people 50 plus contact Seniors Discounts to publicise you business at no charge.

For more information contact Seniors Discounts – business@seniorsdiscounts.co.uk

Visit Seniors Discounts – www.seniorsdiscounts.co.uk

(i) National Statistics, Focus on older people, November 2005