EnterNetica and Vesta Alpha Build Virtual Reality Franchise Management System

Moscow, Russia

EnterNetica and Vesta Alpha today announced a joint effort focused on building the first franchising system built in virtual reality. EnterNetica will design the system on its Multidimension technology base, extending the existing Vesta Alpha supply system and franchiser database.

The franchise management system will support advanced authentication and session security, sales review, product management, reporting, and real-time feedback. As an extensible, modular platform, it supports tens-of-thousands of concurrent users, while maintaining the flexibility to support additional functionality and scaling to millions of concurrent users.

EnterNetica will provide systems integration services and support for the project, which will run alongside the current Vesta Alpha franchise management system. Vesta Alpha will provide content for the system. The companies’ joint work is intended to reduce costs and increase usability associated with franchise administration.

“This is a strategic effort from both companies to create a management foundation that enables a host of new applications,” said Andronik Nazaretian, EnterNetica President and General Director. “We’re producing a system that provides a rich, intuitive user interface and real cost savings to clients. This is the same technology that serves as the basis for our upcoming 3DWeb platform. In a way, our work with Vesta Alpha will be the first real-world test for 3DWeb and EnterNetica’s Multidimension solutions line.”

About Multidimension

The Multidimension technology platform is a hardware/software solution in development at EnterNetica’s Moscow development house since 2005. Multidimension focuses on delivering interactive multimedia content via the Internet, with support for scalable multi-user environments. Information about EnterNetica Multidimension can be found at http://www.enternetica.com/technologies.html.

About 3DWeb

3DWeb is the first EnterNetica product to be based on the Multidimension technology platform. It’s an authoring environment for creating interactive 3D websites, digital experiences, and mobile content. With 3DWeb, creative professionals design and author interactive 3D content rich with video, graphics, and animation for truly unique, engaging websites and presentations. EnterNetica currently develops 3DWeb-enabled websites and presentations on a special-order basis. The public release of 3DWeb is planned for the 2nd quarter of 2007.

About Vesta Alpha

Vesta Alpha is a wholesale supplier of promotional items, souvenirs, gifts, and holiday products. Vesta Alpha is a leading supplier of advertising textiles (including promotional sports clothing, uniforms, and special-event outfits) produced under the “ELITE-line” trademark, and mid-level to VIP-level business gifts. Information about Vesta Alpha can be found at http://www.vesta-alpha.com.

About EnterNetica

Since its founding in 2002, EnterNetica was conceived as a world leader in the development of VR technology. EnterNetica, as part of the realization of its basic strategic goals, develops key technologies for the creation of multi-user virtual worlds, along with business and marketing solutions built on them. New VR technologies from EnterNetica offer all the advantages of the non-linear design of the Internet, streamlining electronic business, Internet-intranet systems, human interaction, and enterprise management. Information about EnterNetica can be found at http://www.enternetica.com.