New Web 2.0 Enabled Website Teams Big Names to Build a Better Jobsearch

Pequannock NJ - Lotito Media Group launched a new website located at lotitomediagroup.co.nr featuring among other innovations, an RSS heavy aggregated job search page. The website is just the latest in a series of bold moves based upon the company's internal "Silver Shoestring" philosophy which states that the traditional costs of running a business can be minimized and now nearly completely eliminated via the use of readily available state of the art technologies.

In this instance, the company has targeted the traditional job search, a historically research intensive and mentally taxing process. Apply its minimal cost maximum tech philosophy, Lotito Media Group has coupled with Feedburner.com and Yahoo! Hot Jobs to provide up the minute localized job search results by piping RSS feeds through a variety of software filters. Also, integration with Indeed.com and other sites has allowed the site to provide agreggated job search results from literally over a million job postings; much more than Monster, Yahoo! HotJobs, or Career Builder alone.

All of this is part of Lotito Media Group's web 2.0 makeover. Though the site isn't exactly the sort of place you'd expect to encounter the MySpace crowd, the company has moved in recent months to embrace web 2.0 based technologies moving much of their marketing to WOM (word of mouth), Social Networking, and Peer to Peer platforms, while also providing products and consulting which taps into the same.

When asked to comment on the changes, CEO Christopher Lotito responded, "In the year 2006 we have access to very nearly everything. In the blink of an electric spark we can obtain over a hundred thousand job postings, the coordinates of every star in the heavens ever catalogued, and abstracts on every article ever written about heart disease in all the world's languages… and all that's just for starters. Still, it profits us nothing if we cannot put that incredible amount of data to use. The principles that govern Web 2.0 and the growth of technologies now are at their core the same ideals and principles which caused the communications revolution a 100 years ago, and the internet revolution in our lifetime. This is the silver shoe string philosophy; simplicity and efficiency. When all the weight and bulk of a thousand MySpaces and their myriad Flash animations collapses in on itself, it is the simple and efficient principles and lessons which we will yet take away from the rubble. If you can afford to staff scientists the way Google can, you can always be innovative, but at least if you focus on efficiency you can avoid the mistakes of your competitors, with or without a rocket scientist on staff."

Lotito also hinted that there would be a new product line of home based study courses to accompany the website; a change he said we'd hear more about in the next 30 days.