Starr Tincup bolsters web marketing experience with key hire

FT. WORTH, Texas – September 20, 2006 – Starr Tincup, an integrated marketing firm focused on customer selection, acquisition and retention for software and services companies, announced today that Robby Kyser has joined the firm as vice president, client management. Prior to his hire at Starr Tincup, Robby was an e-commerce manager for Allied Electronics and a consultant to agencies like T:M interactive, Avenue A, RazorFish and Integer Group. He has over a decade of experience in Internet development, marketing, design and independent consultation. At Starr Tincup, Robby will focus on client management and support—more specifically, Robby will manage the interactive web aspect of marketing for major clients.

“Robby has had an extensive career that spans every aspect of interactive and e-commerce creative, marketing strategy and development,” said Bret Starr, principal and co-founder of Starr Tincup. “His understanding of innovative technologies, pertinent channels and industry best-practices will amplify Starr Tincup’s ability to provide excellent service to our clients.”

As Internet marketing continues to become an increasingly larger slice of most client marketing budgets, the experience that Robby brings to the firm allows Starr Tincup to further enhance the significant ROI from emerging marketing channels. By introducing direction in the areas of search marketing, e-commerce methodology, web usability, online-user experience and development, Starr Tincup can more readily deliver enterprise web marketing solutions to their clients.

“His dedication to every facet of Internet marketing makes Robby an impressive asset to our firm and truly represents the high standard of quality we maintain when adding a new member to our firm,” said J. William Tincup, principal and co-founder of Starr Tincup. “We are positive that Mr. Kyser, with his experience and expertise, will enrich our abilities to best serve our clients here at Starr Tincup.”

About Starr Tincup

Starr Tincup is a premium marketing agency for business-to-business software and services companies. The company helps its clients select, acquire and retain customers through direct and indirect channels. The scope of services includes the development and execution of market research, sales and marketing process, marketing programs, and best-of-breed sales and marketing technology implementation and integration.

For more about Starr Tincup, visit their website at www.starrtincup.com or read their blog at http://starrtincup.blogspot.com.

Media Contacts
Bret Starr
Principal and Co-Founder
817.204.0388
starr@starrtincup.com

J. William Tincup
Principal and Co-Founder
817.204.0400
tincup@starrtincup.com
Starr Tincup