TRUCK DRIVER TURNED GRAMMY NOMINATED MUSIC PRODUCER SIGNS WITH RAPPER T.I.’S RECORD LABEL “GRAND HUSTLE”

September 2006 - Los Angeles, CA – Before you begin to think that Keith McMasters (aka) Keith Mack is just another hip-hop music producer, think again. Keith, a former truck driver by day and music producer by night recently inked an official deal with rapper T.I.’s record label Grand Hustle to exclusively produce tracks for T.I. and his roster of music acts, but that’s just the icing on the cake.

From the small town of Asheboro, North Carolina, Keith was focused on building a career as a truck driver and only utilized music making as a hobby, not realizing it would take him on a journey that most aspiring music artists and producers dare to only dream. Keith’s unplanned music career began in 2002 when rapper Ludacris overheard his tracks in the background during a weekly routine haircut when one in particular immediately caught his attention. Ludacris jumped on the track and together, he and Keith created the Grammy nominated hit single Act a Fool, marking it the first song and major album deal for Keith. Act a Fool also appeared as a score in the blockbuster hit film The Fast and The Furious as well as the films soundtrack. Keith says, “I was very fortunate because this was a rare opportunity that’s not commonly given to unknown music producers for a major artist. It usually takes a unknown producer years of grinding and hustling before they can even establish a name for themselves, so I am truly blessed and fortunate to have had this opportunity.”

Before signing to Grand Hustle, Keith already had three tracks placed on T.I.’s latest album KING including Ride Wit Me, I Told You So, and the most recently released third single from the album, Live In The Sky (featuring Oscar award winner actor/singer Jamie Foxx). Live in the Sky has already become a classic at T.I.’s concerts and has received rave reviews from critics and fans. Music reviewer K-Burner says “Keith Mack’s Live in the Sky is a smooth introspective track.” He also goes on to say that “Ride Wit Me has a nice beat by Keith Mack and is one of those chilled out, catchy bump-in-you-car-type tracks.” With the KING album peaking at #1 on the Billboard top 200 chart and selling over 520,000 copies in its first week, Keith feels very positive about his future at Grand Hustle.

Keith Mack, who has produced for artists such as Ludacris, Chingy, Boyz N Da Hood (Bad Boy Records), and Young Dro is excited about the opportunity with Grand Hustle and is looking forward to making more smash hits for T.I. and his camp. He already produced three tracks for Grand Hustle’s up and coming group P$C (Pimp Squad Click,) which features T.I. Keith is also currently working on new projects with other renowned music acts including his songwriting partner Ricco Barrino, the brother of American Idol winner Fantasia. Together they plan to crossover into the rock and pop music genre and hope to capture the ears of artists such as The Dave Matthews Band, Maroon 5, and Hootie & The Blowfish. Keith’s name has just begun to surface the music industry so it’s just a matter of time before these artists start calling him for their next hit, but until then, Keith Mack will continue to make hip-hop, rap and R&B hits.

For Keith Mack’s Management, contact Jason Geter or Doug Peterson at (404) 522-8383 or info@grandhustle.com.

For press inquiries on Keith Mack including booking and interviews, contact Linda Luna of LunaChic PR at (310) 774-1999 or linda@lunachicpr.com