“2007 will see the emergence of a compelling case for operator deployments of Mobile Device Management ,” says visiongain report

The market for MDM contains two separate and distinct environments - corporate enterprise and mobile operators. While the corporate market is established and has evolved into a well-accepted mechanism, a clear business advantage has not been visible in the nascent operator market. However, this is about to change, visiongain has found, with MDM in testing and trial phases with a number of operators worldwide.

Combined, visiongain estimates the enterprise and operator MDM markets will achieve global revenues in excess of $1.3 billion by 2009 and see exponential growth thereafter, by which time operator MDM will have overtaken its enterprise counterpart.

“As mobile devices increase in complexity and progress towards data-centric functionalities, resulting in a growing number of annual firmware recalls, the limited ability of wireless operators to effectively manage and control these handsets has become a critical issue to address,” says visiongain analyst and the report’s lead author Marcia Kaplan.

“Operators are encouraging customers to use data services, but customers will not use these premium services unless the applications are easy to access, install and deploy. These carriers are vulnerable to increases in customer service costs, returned handsets, and more churn if they cannot provide a positive user experience,” continues Kaplan.

“MDM is evolving towards the ability to deliver new, customised features and services to handsets. However, while firmware OTA (FOTA) is increasingly being considered by operators as a solution to extend device lifecycles, the resulting complexity will be a challenge for both handset manufacturers and wireless service providers going forward. These and other hurdles - such as the penetration of handsets capable of accommodating FOTA and OTA configurations - need to be overcome before MDM achieves full-scale deployments,” concludes Kaplan.

This report offers a comprehensive analysis of the MDM market, detailing its components, drivers and barriers. It critically assesses the benefits promised by MDM and outlines issues that players across the value chain need to consider when outlining their strategies in this space. The report identifies key market trends and charts the market’s evolution through 2011 with a particular focus on the emerging operator market.

ENDS

Notes for Editors

If you are interested in a more detailed overview of this report, including charts and images, please send an email to sara.peerun@visiongain.com or phone Sara on +44 (0) 20 7336 6100.

About visiongain

Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Pharmaceutical and Defence sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on.

For more information on visiongain, please visit the website: www.visiongainintelligence.com

Companies and organisations mentioned in this report

3 UK,
Accenture,
Aepona,
AND Cellular,
Axalto,
BenQ-Siemens,
Bharti Airtel,
Bitfone,
Brasil Telecom,
Brightpoint,
Celtel,
China Mobile,
Cingular,
Claro,
Comcel,
Cosmote,
Ericsson,
Freescale Semiconductor,
F-Secure,
Gemplus,
Giesecke & Devrient,
Hitachi,
HP,
iAnywhere,
IBM,
InnoPath,
Insignia,
KDDI,
Kyocera,
LG,
LogicaCMG,
McAfee,
MegaFon,
mFormation,
Microsoft,
Mitsubishi,
Mobilethink,
Motorola,
MTN,
NEC,
Nokia,
NTT DoCoMo,
O2,
O2 Germany,
O2 UK,
Oberthur,
OMA,
Openwave,
Opera Software,
Orange,
Orange France,
OTA Flash Forum,
Palm,
Panasonic,
Perlego,
Red Bend,
RIM,
Rogers Wireless,
Sagem Orga,
Samsung,
Sanyo,
Sharp,
Sicap,
SK Telecom,
SmartTrust,
Softbank,
Sonofon,
Sony,
Sony Ericsson,
Sprint,
Swapcom,
Swisscom Mobile,
Symantec,
Symbian,
Synchronica,
TAT (The Astonishing Tribe),
Telecel,
Telefonica,
Telemovil,
Telenor,
T-Mobile,
T-Mobile Germany,
T-Mobile Hungary,
T-Mobile Slovak Republic,
T-Mobile USA,
Toshiba,
Trend Micro,
Unicell,
UTStarcom,
VeriSign,
Verizon,
Virgin Mobile,
Vodafone,
Wacom Components,
ZTE Corp