Maintain Brand and Customer Loyalty – April is “International Customer Loyalty Month”

Pleasant Hill, CA (March 2005) – What makes customers loyal to one company over another, or to one brand over another? How can you create “top of mind awareness” for your business or product and outsell your competition? Because April is “International Customer Loyalty Month,” now is a perfect time to plan a strategy for improving relationships with your customers through better service, higher quality, and any other steps you can take to ensure brand and customer loyalty.
Strategic marketing consultant Dennis Flynn helps business leaders identify the branding challenges of tomorrow and shows them how to stay in the game. As Flynn explains, “As we move solidly into the 21st century, we know that constant and/or monumental change, diminishing time, and information overload will be key issues that companies must address to succeed.” In his book, Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change (Cameo Publications, $17.95, ISBN 0-9744149-5-6), Flynn offers “the ten rules of continuous relevance,” which will help business leaders make the necessary changes to move their brands to the top of the pile and gain customer loyalty.
To gain that customer and brand loyalty that will raise you above the competition, you need to “think outside the brand.” You can do this by focusing on customers’ needs and then delivering what they want. Flynn has helped many major companies become leaders in their industry by utilizing the Sonar© Model, a template for strategic thinking. It enables companies to 1) evaluate and reconfigure assets for more powerful business outcomes, 2) develop new perspectives on existing and upcoming alliance opportunities, 3) create increased leverage of brand options for competitive advantage; 4) create a process for evaluating and identifying technologies that are and will be critical in achieving competitive advantage.
So during April and throughout the rest of the year, plan your strategy of how you can improve your customer and brand loyalty and take the steps to make your business or product stand out from the competition. Then watch as your bottom line skyrockets.
Dennis Flynn is a consultant and founder of The Sonar Group, a strategic consulting firm. The Sonar Group is dedicated to helping CEOs and their leadership teams refine, revitalize, and refocus their organizations by concentrating on business and brand modeling and strategy to successfully compete for the future.
For more information, a review copy of Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change, or an interview with the author, please call 866-372-2636 or send an email to Amy@cameopublications.com.

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