AudioConexus and Hot Banana partner to increase online ticket sales for tourism websites

October 16, 2006 (PRLEAP.COM) Travel News
AudioConexus Inc., an Audio Entertainment and Marketing Services organization providing multilingual GPS triggered audio tours for cruises, walking tours, and mass transit sightseeing, has partnered with Hot Banana Software Inc., a subsidiary of J.L. Halsey Corporation, to provide Content Management and Active Marketing Solutions for its clients, providing value added marketing solutions for attraction and tour operators in multiple languages.

According to web usability consultancy Webcredible, a UK based firm, a recent study revealed that travel companies are ¡¥driving away customers¡¦ due to poor online user experiences.

Through Hot Banana, AudioConexus solves this problem by providing complete, easy-to-use search engine friendly CMS and Active Marketing Solutions featuring email marketing, personalized landing pages, forms, newsletters, online event registration, surveys, RSS feeds, Blogs, press release distribution and more. Hot Banana is the ideal technology for maximizing Web site traffic and converting online leads into sales - all tracked and measured by Web analytics.
¡§Hot Banana has established itself as the leading provider of search engine friendly content management and active marketing solutions and has a loyal base of more than 200 clients worldwide," said Jonathan Stanley, President of AudioConexus. "Through our partnership with Hot Banana, AudioConexus will provide a complete online marketing solution for our clients, supporting foreign language market campaigns and increased ticket sales through an innovative Search Engine Optimization (SEO) friendly CMS that is designed to attract new traffic and grow online sales for non-technical users. We are committed to offering marketing tools that deliver results and exceed customer expectations. We are excited at the prospect of partnering with Hot Banana to provide this new service.¡¨

Clients can enjoy a full range of Hot Banana¡¦s leading tools and services through the partnership including:

X Powerful and Complete, Fully Integrated Web Content Management Suite

X Search Engine Optimization Controls and Web Analytics

X Workflow Approvals and Scheduling

X Email Marketing and Campaign Management

X E-commerce Product Catalogue

X Press Release Distribution, Form Builder and RSS Feeds Import Manager

Krista LaRiviere, General Manager & Co-Founder of Hot Banana Software said ¡§Our commitment to pushing the envelope of innovation and delivering measurable results for our clients is aligned with the AudioConexus vision for the future of tourism. Our shared vision includes providing superior customer experiences for our clients while providing the solutions and the expertise to assist our clients in growing their business ¡V online and off. This is a natural partnership for tourism development.¡¨

Webcredible compiled the Online Travel Sector Usability Report following user testing and expert reviews of more than 25 travel websites in June and July. The report is available to download from the Webcredible website: http://www.webcredible.co.uk/travel

About AudioConexus Inc.
AudioConexus, an Audio Entertainment and Marketing Services company, enables venues of any size to transform their business by providing remarkable consumer experiences ¡V by providing fun, entertaining, educational and immersive GPS guided audio tours and sightseeing experiences in multiple languages simultaneously. AudioConexus helps tourism business to achieve product differentiation, extended global reach, enhanced value and competitive advantage by providing superior tours for their guests in multiple languages and/or topics and marketing expertise to support increased visitation targets.
AudioConexus is changing the way people experience sightseeing, by providing visitors with compelling stories that entertain, enthrall, and most importantly captivate consumers, taking them further and deeper into the tour experience than ever before.

AudioConexus delivers the ¡¥Wow¡¦ factor to sightseeing, providing fresh and creative solutions to maximize the tourist experience. For more information, visit www.audioconexus.com, or call 905-479-5531.

About Hot Banana Software, Inc.

Hot Banana is a wholly owned, independent subsidiary of J.L. Halsey (OTCBB:JLHY), a leading eMarketing company that provides technology solutions for marketers at mid-size businesses. Hot Banana is a leader in Web content management software for marketing, and powers Corporate Web sites, Intranets, Extranets, Micro Marketing Sites and Landing Pages for more than 200 companies worldwide in more than 16 languages. Built for non-technical users, Hot Banana's core technology is an easy-to-use, search engine friendly, Web Content Management Suite designed to manage a Web site's content creation, publishing and optimization process.

Hot Banana's uniqueness is its Active Marketing Solution, an eMarketing platform for increasing Web traffic, acquiring sales leads and converting prospects into customers. Hot Banana For Agencies is the company's latest software initiative to help marketing agencies manage and publish Forms, Landing Pages and Micro Marketing Sites.

Hot Banana is available directly, or from 21+ Channel Partners Worldwide, either On-Demand (SaaS), or Licensed. Clients include: InsureMe, Unico System, Hondros College, General Board of Global Ministries - UMC, Algoma Steel, Bell Industries, Parents Action for Children, Archdiocese of New York, Ansell Healthcare Europe, World Vision, Johns Hopkins University, Law Society of Upper Canada, and Expertech.
Headquartered in Barrie, Ontario, Hot Banana Software Inc, is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY - News), the parent company of Lyris Technologies, EmailLabs and ClickTracks. For more information, visit www.hotbanana.com, or call 866-296-1803.

For further details please contact:

Ange Berlin
AudioConexus
85 Citizen Court, #3
Markham, Ontario
L6G 1A8 Canada
Phone: 905-479-5531
Email: info@audioconexus.com