Submit a Press Release | About | Blog | Help | Pricing & Sign Up
Over 30,000 companies use PR LEAP Learn More
PGA TOUR Selects XP Events as Retail Merchandising Partner for The Presidents Cup 2007
(PRLEAP.COM) XP Events, the turn-key retail merchandising partner for sports organizations and world-class events, has been selected as the retail merchandising partner for The Presidents Cup 2007, which will be held September 25-30, 2007 in Montreal, Quebec. The contract was awarded by the PGA TOUR –the lead organizer for the biennial competition between the best players in the United States and the world’s best non-European players – and by Licensing Properties International (LPI) – the PGA TOUR’s licensing partner.
Through this agreement, XP Events will manage on-site merchandise concessions of a wide range of retail products and memorabilia at The Royal Montreal Golf Club where the event will be held.
“We are thrilled to have XP Events as our retail merchandise partner for next year’s Presidents Cup,” said Mike Bodney, Senior Vice President of Championship Management for the PGA TOUR. “Here at the PGA TOUR, we believe strongly in The Presidents Cup brand and everything the event stands for. We look forward to working with XP Events and what they can do to assist us in building this brand on-site.”
“The Presidents Cup is one of the premier international sports events, and we are proud to be the PGA TOUR’s retail merchandise partner for the competition,” said Alan Fey, President of XP Events. “The Presidents Cup 2007 is an outstanding opportunity for the PGA TOUR to build its brand with audiences around the globe, and retail merchandising operations at the Royal Montreal Golf Club are a strategically important means for achieving those branding objectives. We look forward to working closely with the PGA TOUR and LPI to prepare for a successful event.”
For more information about The Presidents Cup 2007, please visit www.presidentscup.com.
About XP Events, LLC
XP Events provides turn-key retail merchandising services and retail facility management services to sports organizations and world-class events around the world. Headquartered in Denver, Colorado in the United States with operations in Toronto, Ontario in Canada, XP Events partners with sports organizations that want to ensure the success of their retail merchandise operations by working with an experienced team that is a true “Brand Guardian” with a successful track record of helping organizations achieve their branding, marketing and business goals. For more information about XP Events, visit www.xpevents.com.
# # #
Media Contact:
Rich Miller
303-539-6933
rich@millerstrategic.com
XP Events Contacts:
Jeff Newman
416-802-9932
jnewman@xpevents.com
Alan Fey
303-285-1218
afey@xpevents.com
PGA TOUR Contact:
Don Padgett
904-273-3218
donaldpadgett@pgatourhq.com
Contact Information
About This News Release
If you have any questions regarding information in these press releases please contact the organization listed in the press release. Issuers of press releases and not PR Leap are solely responsible for the accuracy of the content.
