Online Shopping: Help for the Frazzled

SAN DIEGO, CA - NOVEMBER 5, 2006 - The popularity of the traditional gift basket has seen a resurgence in recent months due to the convenience of online ordering and a diversity of new products. As consumers become more and more specific in their expectations, Amy Lind, owner of The Basket Corner, has diversified and developed her local business to meet these needs.

"People are not looking for the traditional fruit and cheese basket any longer," explained Lind, "they want something unique that isn't found in a catalog. I created http://www.TheBasketCorner.com to provide a resource for one-of-a-kind gifts that focus on quality for the recipient and convenience for our customers."

Each year the percentage of people shopping on the internet increases as consumers seek a convenient way to strengthen the relationship with their clients and staff. Price is no longer the determining factor to many consumers; they have come to expect a variety of products, sizes, and styles, as well.

Amy Lind credits her success in penetrating the national business market to the custom nature of her gifts. "Our gifts are intended to convey emotion, because that is the intent behind every gift. Gifts are intended to convey messages including 'thank you,' 'you're appreciated,' 'thanks for the referral,' and 'congratulations,'" Lind continued. "Our business clients, in particular, are seeking gifts which will convey a particular message and enhance their image when their clients receive the gift. They need gifts that give a high-end impression, while working within their company budgets."

As a result of her service and commitment to excellence, Lind has found her niche in the business community. Amy was a featured speaker at the Jubilee! National Gift Basket Convention at the Boston Gift Show held in September, in Boston, MA. There she was named among America's Top 50 Gift Basket Businesses. Her business was also ranked as a Fast 50 Company for accelerated revenue growth. The Basket Corner is the only San Diego gift business to achieve this honor, and one of only three California businesses to be acknowledged for this success.

"We are a resource for the busy and frazzled consumer. We focus on convenience, accessibility and diversity. We provide a variety of gourmet products from across the country, including some of the finest gourmet chocolates, shortbread cookies, and other delectable confections. Nevertheless, we also provide the resources for those who prefer the more 'traditional' gift consisting of meats, cheeses and crackers. We aim to satisfy the specific needs of each of our customers," said Lind.

The Basket Corner was created in 1999 along with the online store, TheBasketCorner.com. The Basket Corner has developed a niche market with San Diego business customers offering custom designs, imprinted products and personalized service. The company provides quality gifts and gift baskets to their customers that express their emotion, ease their schedule, enhance their image and expand their relationships. Gifts are delivered throughout the San Diego region and shipped nationwide.