Sterling Management Consulting Sends North Carolina OD’s September Income Up 73%.

Lillington, N. C. (Sterling Management Sends O.D. Income Soaring 70%) 5 November 2006–“Our September Gross Income shot up 73% over the same month in 2005 thanks to a Sterling Management representative, and a unique Sterling Management service tailored to meet the needs of a Sterling Management client to help them gain control of their practice by aligning the efforts of owner and staff, and locating and handling anything keeping a practice from expanding into higher ranges of efficiency and affluence.

Ms. Colburn put it this way: “Before our Sterling Management office visit, we had the idea that Autumn was always bad for optometry in rural North Carolina. “We’re a farming community. They hang tobacco in the fall. Everybody’s getting ready for the State Fair. Nobody buys glasses rather than buy a kid a Christmas present.” We had all kinds of reasons, but none resolved the year-end slump that was slowly sinking us. The practice was growing 10% a year, but expenses were growing by 12%! We were just dogpaddling. It took a Sterling Management representative to help us discover the “Real Why” for this, and send September stats soaring.

“The Sterling Management representative helped us to discover what was blocking our success, and to implement the exact Sterling Management administrative technology designed to handle it. The results of this Sterling Management solution have been real good. I was just looking at my graph. Since we had the consultation, our stats have been sharply up every month over the same month last year! The Communication Center and Battle-Plan ideas that our Sterling Management Systems representative presented, put everything into plain, clear, definite terms. My staff now knows exactly what I expect of them, what they need to do. Everybody in the practice is on the same page since our Sterling Management in-house consultation.

“We were really excited to implement the whole Sterling Management program. Then I had to take five days off to handle a family emergency. Our Stats for the month were still up over last year!”

Sterling Management: 316 West Wilson Avenue, Glendale California 91203 phone (818) 241-1144 • Fax (818) 241-0271 • e-mail: info@sterling.us