COUNTRY MUSIC GONE MAINSTREAM

Genesee Depot, WI - Music trivia leader Aleken Games threw its hat in the ring at the right time with its new Country music trivia game and calendar.

The country-kickin’ fun COUNTRY MUSIC TRIVIOLOGIES board game, and the all-new daily desk calendar, THE DAYS OF COUNTRY 2007, are hitting the market as country music gets bigger and bigger, and sales soar.

“Country music is everywhere these days. It’s all over the radio dial, on TV and even backing luxury car commercials”, said Ken Eichstaedt, President of Aleken Games.

Last year, The Country Music Association Awards beat the Grammy’s TV ratings, and with the CMAs on their way again this November, attention will focus on the category again. According to Nielsen SoundScan, country sales rose almost 11% this year , and typically award-winning artist experience a bump in sales immediately following the award announcements.

“We’re really excited because the music is getting more and more attention. It’s great that more people are getting exposed to the new and classic country tunes,” Eichstaedt said. “Country music fans are very dedicated so we knew that there was a market for the game and calendar. With the holidays coming up, we could not have prepared any better to meet the needs of country fans.”

COUNTRY MUSIC TRIVIOLOGIES (MSRP $29.95) - the music trivia that is ALL Country - is full of fun and interesting trivia about Country music stars past and present. “The Holidays, including Christmas and New Year’s, said Eichstaedt, are the biggest gathering times for friends and family and are the prefect time to rassle up some Country music trivia fun!”

Aleken Games new Country Music calendar, THE DAYS OF COUNTRY 2007 (MSRP $12.95) has a new trivia question everyday and is loaded with fun facts like celebrity birthdays, famous events, and tough brain-busters for Country fun 365 days a year.

Aleken’s COUNTRY MUSIC TRIVOLOGIES and DAYS OF COUNTRY Calendar are complemented by the company’s ROCK AND ROLL TRIVIOLOGIES and DAYS THAT ROCK 2007 Calendar, so that every music fan’s interest is satisfied.

ABOUT ALEKEN GAMES
Aleken Games based in Genesee Depot, WI, is a leader in the game industry with a special focus on music. The company’s premiere product, ROCK AND ROLL TRIVIOLOGIES™ has been critically acclaimed in the game and music industries and is available nationwide in the U.S. and Canada at major music store chains, independent music retailers, book and game stores, music instrument stores and other fine retailers. In 2005, the company launched its COUNTRY MUSIC TRIVIOLOGIES board game to even faster paced sales and positive praise. The company now offers travel version products of both games and an all-new children’s game. All of the products are available at www.gamesthatrock.com.
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For product sales information, contact:
Ken Eichstaedt at Aleken Games, T: 1-877-295-2740.