AccessPoint Marketing Provides Manufacturers and Retailers New Ways to Build Relationships with Consumers

(PRLEAP.COM) DURHAM, NC- AccessPoint Marketing, which was formed by Durham-based Presentation Strategies (PStrat) earlier this year, has announced that it will be providing manufacturers and retailers with proprietary communication technologies that will allow them to establish enhanced and more profitable relationships with customers in their target markets.

“At AccessPoint Marketing, we’ve developed a unique way to create a powerful interactive connection between advertisers and consumers that goes beyond what can be achieved through typical promotional strategies,” said Trey Steele, Vice President of New Business for AccessPoint Marketing. “With all of the clutter in today’s marketplace, retailers and manufacturers are searching for ways to get their messages heard. That’s the need that we’re filling.”
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Jim Kelley, President of Presentation Strategies, echoed Steele’s enthusiasm, saying, “The desire to identify new and more effective ways of communicating with target audiences is growing at a rapid pace—particularly in light of all of the new media now becoming a part of the marketing mix. We’ve been watching this trend for quite a while and designed AccessPoint Marketing to be the source manufacturers and retailers turn to when they’re ready to maximize the impact of their interaction with consumers.”


About AccessPoint Marketing
AccessPoint Marketing was formed by Presentation Strategies (www.pstrat.com) in 2006. Taking its parent company’s 25 years of experience in providing solution-based strategies to Fortune 500 companies and the bio/pharmaceutical industry, AccessPoint Marketing applies a similar innovative approach to the consumer market. Its primary focus is providing manufacturers and retailers ways to establish customer-based relationships using the latest in new media technology. For more information about AccessPoint Marketing, call Rebekah Bowen at 919.767.9400 or visit www.accesspoint-usa.com.


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Contact: Rebekah Bowen
November 8, 2006
919.767.9400
rbowen@pstrat.com

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