CARRERA OF AMERICA ANNOUNCES NEW SALES MANAGER

New York - 03/19/05 - Alan M. Hess, president of Carrera of America, Inc. announces the promotion of David Creed to the position of National Sales Manager for the US, Mexico and Canada. Creed, who was previously Direct Import Manager, will continue to handle the Carrera Direct Import business as well as Carrera house accounts. His responsibilities will also include the management of sales representatives.

Hess states, "David brings extensive product knowledge and a tremendous amount of talent, dedication and enthusiasm to his new position. He is a valued and trusted part of the Carrera Team."

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