Big House Brands 2006 Lotus Creative Awards. And it’s Good.

(PRLEAP.COM) VANCOUVER, BC – In celebration of outstanding creative advertising in British Columbia, Vancouver’s Big House Communications posed the question “Is this good?” The 2006 Lotus Awards show and campaign was the brainchild of the creative team at Big House Communications. The 17th Annual Lotus Awards honour the best advertising, design and interactive work produced in British Columbia. Top judges from the United States, Europe and Australia pick winners in categories including print, broadcast, outdoor, multimedia, interactive and package design.

“It was important for us to have a clever and unexpected campaign,” said Chris Kostyal, Senior Copywriter at Big House Communications. “We started to look at the question “Is this good?” It’s something that creative professionals ask everyday of themselves and their work. ‘Is this good’ becomes a moniker around the creative table. The Lotus Awards is a night to say This is Good and celebrate Western Canada’s top design shops, interactive boutiques and ad agencies.”

“We wanted to bring a powerful brand idea out for Lotus - to touch a nerve with the creative side of the industry,” said Cam Landell, Partner & Director Strategic at Big House Communications. “Our target group of advertising, interactive and design professionals are typically a tough crowd to reach and impress. We wanted to get inside their aspirations and fears and literally slip inside their offices, unannounced. I think we did that very effectively with a unique use of pressure wash graphics, ninja attacks, cork board postings and online creative idea polling”.

The November 15th Lotus Creative Awards with host Peter Keleghan (Red Green Show, The Newsroom, Billable Hours) answers the question and shows this is good. So good in fact that audience attendance has exceeded all previous Lotus Award shows. To view the Lotus Awards campaign, entries and winners visit www.lotusawards.com. To view the online gallery of entries visit www.IsThisGood.ca.

About Big House Communications
Big House Communications is an agency that gets close a company’s customers, culture, brand values, and key business issues. Big House builds intimate business relationships and earns the trust required to develop high impact communication for clients. The 20 person shop is creative and highly resourceful in the way it integrates client campaigns. Communications services include: Brand Communications Strategy; Advertising; Sales Support Materials Design; Web Strategy & Creative; Sales Promotion; In-Store Merchandising; Guerilla Strategy & Creative; Media Planning/Buying; and Direct Response. Big House is Agency of Record for the 2006 Lotus Awards and boasts a client list of Guildford Town Centre, Kal Tire, Money Mart USA, Chili’s Texas Grill, Pepsi, Canadian Tire, Royal Columbia Hospital and many more. www.bighouse.ca

About Lotus Awards
The November 15th Lotus Awards is one of Canada’s top creative award shows. The annual Lotus Awards is a competitive advertising awards show run by the AAABC that celebrates creative excellence in British Columbia. Established in 1989, the Lotus Awards show was founded by the West Coast advertising community to recognize outstanding creative work of individuals, companies and agencies in BC. Now in its 17th year, Lotus is the premiere show of its kind in the West; rewarding the best campaigns in categories that include print, broadcast, outdoor, multimedia, interactive and nontraditional/guerilla. www.lotusawards.com

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