Google: To Government and Beyond! New publication GGReport focuses on emergent ways to use the ubiquitous search engine

Dec. 2006-(Louisville, KY)—-A new publication, called GGReport (www.ggreport.com), releases its charter issue to provide information about using Google technology in government sectors. “We see this as an untapped market and the value of Google to government agencies will continue to expand,” says Stephen Arnold, founder and publisher of the new report and a noted Google expert. As author of The Google Legacy: How Google’s Internet Search is Transforming Application Software, Arnold says Google has failed to date to penetrate a sector that could be a platform to the entire enterprise market: the U.S. Federal Government. Arnold states that “the knowledge of Google within various government entities (is) limited, narrowed, and distorted by the hyperbole of Google’s advertising revenue.”

With a stronghold of 55 to 65 percent of online search traffic, Google has firmly established itself as today’s leading search engine. Arnold suggests that Google’s influence has made its way into governmental processes of decision-making. The review of agencies vying for federally-funded allocations may now include a look at their search engine ranking (e.g. the agency’s relevancy in a search query for “energy”). In this light, Google holds substantial power in some very important arenas.

GGReport has been created to provide information about using Google technology in innovative ways, including within and across applications in government entities. The report will also specifically address the wide-ranging potential of the Google Appliance and the OneBox API (Application Programming Interface) for use in the government.

The goal of the publication, however, is much more ambitious than the explanation and recommendation of certain software and systems. As Arnold affirms, the Google Search Engine is “quickly becoming something bigger, a solution…(i)t is about how we collect, manage, and disseminate data.” GGReport aims to uncover new ways of using and integrating data, not only for the government, but for the enterprise world as well. Whether it’s capturing Google Earth images on a PDA or cell phone, or integrating with existing Customer Relationship Management(CRM) applications, Arnold is sure that Google will take data in directions “we would never thought possible with a search engine.”

GGReport is an electronic publication and expects to publish 15 issues per year. The subscription fee is $99 for government employees, and $399 for non-government entities. Arnold is developing a companion website that will eventually feature a weblog.
See it at www.ggreport.com.

About Stephen E. Arnold
GGReport Publisher
Mr. Arnold is president of AIT (Arnold Information Technology), an organization specializing in electronic publishing, marketing via electronic media, online system engineering, and database design.
Stephen is the author of six books and over 50 journal articles. In October 2004, CMSWatch.com published Stephen’s 450-page “The Enterprise Search Report.” This report profiles 27 enterprise search engines and includes management, budgeting, and technical information. His book, “The Google Legacy,” was published by Infonortics, Ltd. in Tetbury, Glou. in the summer of 2005. Stephen’s latest work is “Text-Mining Report,” which will be published by CMSWatch.com in 2007.

Stephen held long-term, prominent positions in a number of high-profile companies, including Nuclear Utility Services, a unit of Halliburton Industries, Booz, Allen & Hamilton, and Ziff Communications. In 1999, Stephen received Thomson Corporation’s award for the best technical paper authored in 1998. His article on push technology remains a frequently-cited discussion of agent-based messaging.

In 2003, Stephen received the Malcom Hill Award, sponsored by the New York State Library Association. This award recognized Stephen’s contributions to the online industry.

Over the past 13 years, Mr. Arnold has worked provided technical, financial, and strategic support for many technology projects. In 1993, he and a partner started Point (Top 5%) of the Internet, selling that property to Lycos, Inc. in 1996. In 2000, he helped develop the plan, architecture, and security guidelines concepts for First-Gov.gov, the official gateway to U.S. governmental information (and now one of the ten highest traffic sites in North America). He remains involved in a range of eGov initiatives through his work with Rockville, Maryland-based InfoZen, Inc.. He has assisted organizations worldwide with technology strategy related to new online and system, and software products and revenue opportunities. Stephen has provided business strategy services to a company funded by the French government’s CNRS, the French government’s equivalent of the National Science Foundation.