Web site about "what's new to do" moves to free-access model

DALLAS, TX — Today, sixnewthings.com lifted its $24 annual subscription fee and began offering free access to the 70 locations it covers each month.

The two-year-old Web site focuses on what's new to see and do throughout North America. "When we say new, we mean new," said co-publisher Jeff Herrington. "The restaurants, hotels, spas, stores, and new cultural events we write about have either just opened or will open within a couple of weeks."

Written with intelligent business travelers and local cultural consumers in mind, the 70 locations covered by sixnewthings.com include the obvious centers of commerce and culture – like New York City, Toronto and Los Angeles – as well as smaller business and leisure destinations like Austin, Vancouver, Asheville and the Berkshires.

"Each month, we identify six new things to see, do or savor in each of these destinations," said the site's other publisher, Randall White. "Our readers like to do what's new and help shape public opinion about a new production, exhibition or business … rather than follow the herd."

"When we launched sixnewthings.com in 2004, we believed we would be able to sustain it and make a profit charging a minimal annual subscription," White said. "And we have."

But company expansion plans will be better supported by an advertising-supported business model. "So, now all people have to do is sign up," Herrington added.

Where other travel Web sites focus on travel deals and discounts, sixnewthings.com focuses on what to do once you get there and has become a trusted voice for savvy, open-minded travelers. White adds, "We’re just as likely to write about a stellar opera premiere in San Francisco as we are a fun new dim sum restaurant in Raleigh."

With free access, sixnewthings.com anticipates to more than quadruple its monthly readership in 2007 from its high of 25,000 this year. For more information please call 214.946.5055 or visit www.sixnewthings.com.