Golfjunkie chooses Smilehouse Workspace to build consumer web shop

Finland/Netherlands, 10 December 2006 – Dutch lifestyle golf retailer Golfjunkie has selected Smilehouse’s Workspace product as the foundation for its consumer e-commerce platform. Golfjunkie, which sells its products via traditional retail channels, wanted to grow their business through online sales. With Workspace, Golfjunkie has been able to reduce the resources needed to handle orders while optimizing the ordering process and improving customer satisfaction.

Golfjunkie had three key selection criteria for their e-commerce platform. The solution should be easily integrated in their existing website. It should seamlessly blend in with the overall look & feel of the existing website, since their young and trendy image is key for Golfjunkie’s success. And the solution should be open to future integration with ERP and back office systems. Also, Golfjunkie wanted a solution that incorporated all relevant payment methods for the Dutch market, including credit card payment and bank transfer.

Golfjunkie evaluated several products of various suppliers. Smilehouse’s product Workspace proved to be the best match to their needs. Smilehouse’s standard, packaged e-commerce solution resulted in a very short implementation period. Most important, the solution was seamlessly integrated with the existing Golfjunkie website, maintaining the original Golfjunkie look & feel.

“The solution provided by Smilehouse was the best fit for Golfjunkie”, says Paul Hartog, Golfjunkie CEO. ”Smilehouse Workspace is a reliable solution which is fully integrated in our existing website, maintaining the original look and feel. We installed and configured the solution in a couple of hours and it is very maintenance friendly.”

Smilehouse Workspace benefits Golfjunkie and its customers alike. Thanks to Workspace, product ordering has become significantly easier for Golfjunkie customers. Fewer resources are needed for order handling because of the reduction of order processing work. And, most important, Golfjunkie has increased customer satisfaction due to faster delivery times. Now that Smilehouse Workspace is implemented in Golfjunkie’s environment, the company is planning to add more functionality offered by Smilehouse. Integration of the e-commerce solution with Golfjunkie’s back office and accounting systems will be the first next step.

About Smilehouse
Smilehouse develops and supports Smilehouse Workspace, the most easy-to-use packaged software for integrated e-commerce solutions. Smilehouse’s mission is to improve their customers’ efficiency by using Java-based e-commerce software Smilehouse Workspace. Smilehouse offers comprehensive solutions for e-commerce and builds B-to-C and B-to-B solutions, e.g. online stores, product catalogs and extranet-services. Smilehouse currently serves over 170 e-commerce customers. Additional information is available at www.smilehouse.com.

About Golfjunkie
Golfjunkie is a new lifestyle fashion brand which focuses on the trendy and demanding male golfer. Golfjunkie has emerged due to the traditional and withdrawn offer of other brands in golf apparel. Golfjunkie introduces a welcome change by delivering a trendy, creative, functional and innovative collection in golf apparel. More information on Golfjunkie can be found on www.golfjunkie.nl or, alternatively, visit the Golfjunkie web shop at shop.golfjunkie.nl