DAZBOG COFFEE Company Lands at Denver International Airport

DAZBOG COFFEE Company (dazbog.com) today announced that a DAZBOG COFFEE franchise will be established at Denver International Airport in a new retail area in a section of Concourse C occupied by numerous Southwest Airlines gates. The contract has been awarded to Concessions International LLC (www.concessionsintl.com), which will operate the coffee café through a franchising agreement with DAZBOG COFFEE Co.

“We are very happy to have the opportunity to work with our franchisee Concessions International to bring DAZBOG coffee to this ideal, high-traffic location in DIA. Concessions International has ten years of experience operating successful retail locations in DIA, and it is an ideal partner for building the DAZBOG brand with the millions of people who travel through Denver each year,” said Anatoly (Tony) Yuffa, CEO of DAZBOG COFFEE Co. “Concessions International wanted to create a sense of place that has a distinctly local feel to it, which is why they chose DAZBOG – Colorado’s best and freshest coffee.”

The target date for the opening of the DAZBOG COFFEE café in DIA is Summer 2007.

Added Yuffa: “We also want to applaud DIA and Mayor Hickenlooper’s office for supporting the presence of Colorado-based companies in DIA. This location in the airport will put a national spotlight on DAZBOG that will dramatically increase awareness of our business and demand for our unique coffee blends. We see this as an important step forward in the momentum of our company, and we believe it will be a strong catalyst for growth of our customer base and our franchising program.”

The DAZBOG COFFEE® Franchising Program gives entrepreneurs the opportunity to establish franchised DAZBOG COFFEE Stores across the country featuring the company’s unique and popular coffees including a large selection of organic coffees and coffee blends. Franchises are supported by the company’s bold, widely-recognized brand, its state-of-the-art roasting and distribution operations, and its dedicated franchising team.

Since it was founded in 1996 by Russian immigrants Anatoly and Leonid Yuffa, DAZBOG COFFEE Co. has grown into one of the most popular coffee brands in the Rocky Mountain region thanks to the unrivaled richness of its unique blends. The history, character and language of the Yuffas’ homeland have inspired the unique and intriguing names of DAZBOG’s fresh-roasted coffees as well as the name of the company itself—which comes from the Russian words for “God of Richness”. DAZBOG White Nights Espresso® is named for the summer days in Leningrad when the sun never sets. The Hermitage, once home to the czars and now a world-renowned museum, is the namesake of DAZBOG Hermitage House Blend®.

For more information about how to participate in the DAZBOG COFFEE Franchising Program, visit dazbog.com or call 1-888-932-9264.

About DAZBOG COFFEE Company:
DAZBOG COFFEE Company is the realization of the American Dream by two immigrants from the former Soviet Union whose family fled their homeland’s political strife and violence for a new and better life of freedom, democracy and opportunity. Utilizing coffee selection methods and roasting processes unlike any other company in the world, DAZBOG COFFEE Co. celebrates the culture of Anatoly and Leonid Yuffa’s homeland and sets a new standard for fine coffee in the United States. The DAZBOG way celebrates life itself in each and every cup. For more information about their story and their coffee, visit dazbog.com.