Entrepreneur Helps Business Owners Find Solid Opportunities, Helping Them Avoid Money Losers and Time Wasters

January 10, 2007 (PRLEAP.COM) Business News
Alpharetta, GA — With fuel prices at all-time highs, interest
rates climbing, and many corporations cutting payrolls, millions
of North Americans are frantically searching for a small business
they can own.

Unfortunately, there are a lot of flimsy deals, poor plans, and
down right scams trying to reel in unsuspecting novices.
Entrepreneur and direct marketing expert Damian Benko has created
several online sites to help inform those attempting to go into
business for themselves.

Benko advises to base a business on direct marketing. "Trying to
create your own product is too risky and too expensive. It's
better to market an already established product or service, but
make sure the commission structure will let you earn good money,"
Benko said.

Benko's experience and research has led him to believe most MLM
and networking businesses won't work. "By the time everyone down
the line gets through taking their cut, you can't keep enough
commission. It's not unusual for longtime MLM members to be
pulling in just $50 or $100 per month. You can't quit your 9 to 5
and elevate your lifestyle," Benko said.

Benko advises those considering a business to find a mentor who
can help them put a success system in place, then keep them
encouraged over the months. "You need a mentor with a tested,
proven plan you can put in place. Then you must consistently
work your plan for one year. It takes that long to give your
business a strong and lasting start," Benko said.

Watch for companies that have a conflict of interest. They may
be more interested in selling leads to members, or getting all
members to subscribe to the company's technology or services.
"When Ray Kroc started franchising McDonalds, he insisted they
wouldn't be marketing meat, rolls, and cups to their individual
owners. It would create a conflict of interest and could be
discouraging to owners. That was good advice every industry
should consider," Benko pointed out.

Finally, Benko says prospective business owners should trust
their gut. Whether a business idea sounds like a great idea or a
dog, the owner should trust his or her feelings and not be talked in
or out of the business by the advice of friends and family.
"You'll be working a lot of hours in your business. It has to
feel right to you," Benko said.

Get more tips for start-ups at Benko's
http://www.YourLastBusiness.com, featuring a complete business
system anyone can put to work to achieve success in one year.


dbenko@passiveincomestrategies.com
http://www.YourLastBusiness.com