Adrenalin, Inc. Tackles Logo Design for Chicago Slaughter Indoor Football Team

(PRLEAP.COM) Adrenalin, Inc. (www.goadrenalin.com), The Brand Expansion Team for sports organizations, has been selected as the branding agency of record for the Chicago Slaughter – the new indoor football team that will begin CIFL league play in 2007. In this role, Adrenalin has led the development of the team’s color scheme, primary logo and wordmark—which were unveiled on January 9th.

The Chicago Slaughter is an expansion team in the Continental Indoor Football League, which has football franchises in 14 markets across the United States. Former Superbowl Champion Steve “Mongo” McMichael will be the Slaughter’s head coach and his 1985 teammate William “Refrigerator” Perry will be the team’s Director of Football Operations. The Chicago Slaughter will play home games in the suburban Chicago’s Sears Centre, an 11,000-seat state of the art multi-purpose family entertainment, sports and cultural center in Hoffman Estates, Illinois.

“Adrenalin has done standout branding and marketing work for teams across the country, helping new sports franchises to establish team brands that are fan favorites with strong merchandise sales. The Adrenalin team impressed us with its collaborative approach to ensuring that the team’s logo will successfully support each of our marketing objectives,” said Beth Torres of Chicagoland Sports LLC, which manages and operates the Chicago Slaughter.

“The Chicago Slaughter will have a tremendous amount of personality under the guidance of Chicago sports legends Mongo McMichael and the Fridge as well as the rest of the team at Chicagoland Sports. Adrenalin has designed a bold logo that captures and amplifies that personality and excitement to the team’s fans, helping the Chicago Slaughter to immediately establish a strong brand that resonates with the people of Chicago,” said Dan Price, CEO and Principal of Adrenalin.

For more information about the Chicago Slaughter and Chicagoland Sports LLC, please visit www.chicagolandsportsllc.com.

About Adrenalin, Inc.
Founded in 1997, Adrenalin is a full-service branding, marketing & design agency that specializes in supporting the brand-expansion goals of sports organizations around the world. Adrenalin develops, expands and differentiates the brands with a single goal – to drive revenue for sports organizations. Adrenalin’s integrated brand expansion services include strategic planning, campaign development, logo design, collateral materials creation, advertising direction, multimedia design, sponsorships and other services. For more information about Adrenalin, visit goadrenalin.com.

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