UK Flooring Retailer Embraces Ecommerce for the Future

January 31, 2007 (PRLEAP.COM) Lifestyle News
With more than 63% of the UK population now online, a select number of companies have been quick to react in developing their digital real estate to cater for this growing online audience. One of the few sectors that have been slow to react to this phenomenon has been the flooring & carpeting industry, however, there is one flooring retailer that has picked up the baton to champion this sector in ecommerce.

Leading the way is UKCarpetsDirect.com, the UK’s largest online carpet & flooring retailer and advice centre. Part of the Storey Carpets Group founded in 1921 and recently voted “Britain’s Best Flooring Retailer” for the fourth consecutive year, the group currently operates 55 stores across the UK.

Their new carpet and flooring website http://www.ukcarpetsdirect.com/ has been completely revamped with a friendlier look, offering a variety of methods to search and find the perfect floor from their range of carpets, underlay, rugs, solid wood & laminate flooring ranges.

To help visitors make such an important buying decision without having to leave the comfort of their own home, UK Carpets Direct are offering floor & carpet samples delivered anywhere in the UK free of charge, upon request. Visitors can browse their flooring ranges and request up to 6 samples to be delivered directly to their door step in a variety of colours and ranges.

Once visitors are satisfied they have found what they want UK Carpets Direct allows them to re-visit the website and place the order directly online using the instant quote system that is user-friendly and ensures that orders placed are to the exact requirements of their customers.

The website also includes an extensive advice centre offering a plethora of information on carpet cleaning, installation & care. This also includes advice on how to measure up a room as well as a style guide.

As Britain’s leading independent flooring retailer, UK Carpets Direct are able to guarantee the lowest flooring prices anywhere in the UK ensuing that their visitors not only find the perfect floor for their home but at the lowest prices as well.

The is a classic example of a company embracing the digital frontier and utilising all the advantages associated with it to offer online consumers a superior service at the most competitive rates.