Meal Assembly Goes Mobile: Super Suppers Intros Curbside-To-Go

FORT WORTH, Tex. – Beginning today, all of the great-tasting entrées and convenience that consumers love about Super Suppers will be available without leaving the comfort of their cars. You could say meal assembly has gone mobile!

Super Suppers, the leading meal assembly company in the United States, is introducing its new Super Suppers Curbside-To-Go service at participating locations nationwide, offering the same cost-effective, quality dinner solutions with even more convenience for people on the go.

“Our mission is to make it easier for busy people to get a wonderful meal on the table,” said Super Suppers founder Judie Byrd. “Super Suppers Curbside-To-Go service is the perfect complement to our studio kitchen assembly sessions, Grab n’ Go freezers and other offerings. Some people still don’t have the time to come inside, so we’ll put together the entrées for them so they can still have a hot, wholesome meal for their families and avoid the fast food drive-through. What could be better than your family walking into your kitchen to the aroma of a delicious dinner cooking tonight? The great thing is that you still get the credit for making dinner, minus all of the shopping, chopping and cleanup time.”

Each month, several Super Suppers entrées will be available on the Super Suppers Curbside-To-Go menu. Customers simply call their nearest Super Suppers location, place the order, and pull up at the agreed-upon time to the specially marked Curbside-To-Go parking space outside the store. The ready-to-cook entrée and a receipt are delivered right to the customer’s car. With the cold winter months upon us in many parts of the country, bringing Super Suppers home couldn’t get any easier!

Not only is the new service convenient, it is also cost-effective. With Super Suppers Curbside-To-Go, a family of four can enjoy a meal with entrée and two side items for a total of about $30. This compares with total costs of $37.76 and $56.64, respectively, to feed a family of four at two leading national restaurant chains that offer curbside pickup service.

Super Suppers’ move into curbside pick-up service addresses a growing trend in the food service arena. While 77 percent of meals are eaten at home, takeout and drive-through sales have soared recently, from $104 million in 2000 to $274 million in 2005, according to QSR magazine. Much of this growth has been due to the addition of curbside pick-up service by major restaurant chains such as Applebee’s, Chili’s and Outback Steakhouse. According to Applebee’s, “Carside To Go” has become the fastest growing part of the company’s business.

“We are always innovating and taking the lead to bring new value to the meal assembly industry,” says Bill Byrd, Super Suppers CEO. “Super Suppers Curbside-To-Go, we believe, is the first service of its kind by the major players in meal assembly. Most importantly, it meets an important need for many of our customers and potential new customers – time savings.”

About Super Suppers
Super Suppers is the answer to the age-old question, “What’s for dinner?” Customers visit our studio kitchens to assemble great-tasting entrées, which they take home and cook later at their convenience. We provide further meal simplicity through services such as our Grab N’ Go freezers, stocked with pre-assembled entrées, sides and desserts, as well as fast, convenient Curbside-To-Go call-ahead service. Super Suppers was established by Judie Byrd, founder of the Fort Worth Culinary School. Recognized by Newsweek magazine as one of America’s fastest growing franchises, and by Entrepreneur magazine as the fourth best new franchise for 2007, Super Suppers has sold approximately 265 franchises in nearly 40 states, with 200 locations now open. For more information, visit www.supersuppers.com.
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